General Flashcards

1
Q

3 reasons you are right for this role

A

My Enthusiasm - My connection with xxxxx and the reason why I feel connected is

My History - My sales success growth from within a company and also taking an idea from 0 to over million dollars in sales a year

Trust - would you buy xxxxx from me ?

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2
Q

2 weakness

A

Self Relint - Being too self reliant and expecting others to be. Over the years with working and training people, I sometimes have to take a step back to allow them to find the answers. Running a business I always had to find things fast and quickly or risk loosing a lot. I definitely have to keep aware to help people find their own strength and abilities in working things out, mildly guiding them.

Hyper focused -I can get very mono focused and find myself caught in making something perfect. Sometimes things are better started and completed than trying to perfect.

For example trying to figure out CRM. Can too caught up in some of finer details of pipeline than actually getting onto executing the next steps to get real results.

Or trying to figure out the perfect copy for an email campaign, spending to much time on the copy and delaying getting out for results.

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3
Q

2 strengths

A

Self reliant. Driven to always find a way.

For example setting up both my first company and second company. Had to find out how to build a business and make it grow. It gave me the resources how to figure things out no matter how big or small. There was a time early on in my first business when I had my first cash flow problem. I had to work out a way to get the money in to cover us so
We could keep a float

Building strong long term relationships.

Like the sales quote, If you make a sale you earn a commission, make a friend you’ll earn a fortune. My business was built and than grew on many 20 plus year relationships.

Relationships - end as they start. By putting in the special attention in the beginning with Abercrombie team, the design directors stayed loyal through their career and worked with me as they went up in their career and following them to many of their roles

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4
Q

2 successes

A

Succeding recessions - Made it through 2 recessions. 2001, really naive but was able to understand the market and follow through on watching the right figures while increasing customer base.

2008 was able to not only keep all employees but actually increase the salaries. We built an in house design collection that added 30 % to the bottom line. We added new CRM and pipelines creating great increase on client value, created email campaigns to build new customer acquisitions. When times are tough, it helps streamlining for growth and bigger returns.

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5
Q

2 failures and turn around

A

Inventory Loss - Loosing 30 000 worth of inventory.

I was able to negotiate a deal on the loss with vendor and also the cash to cover it. It taught me to follow up and keep checks and balances on the important risks.

Hiring Mistake - Not hiring the the admin assistant.

I allowed fear to get in the way of a clearly great employee due to having to create what I thought was too many work arounds. There’s always a way to find ways to accommodate both interests.

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6
Q

What are my 4 C’s goal

A

care
compassion
community
contribution

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7
Q

What experience do you bring

A

Passionate business creator

Cementing my career building a textile design agency from concept to a million dollars in sales collaborating with designers and directors from Ralph Lauren, Abercrombie and Marc Jacobs. Working with some of them for almost 20 years.

And for the last few years working as Sales director slash manager for a few retail brands. heritage home fragrance, home interiors and farm to table bread company.

Within all of them, learning to cultivate and grow relationships from grocery store customers to celebrities like Jlo. Fun fact, I had to sign a non disclosure just to get in the gate when I went to the house after working with her in the showroom.

B2b and B2C.

Working with high end department stores through to local grocery stores.

Growing sales and building sales teams across the whole USA. Through marketing and strategic sales planning.

Was there anything from my resume that you wanted me to expand on?

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8
Q

How much output should you bring to a transaction

A

At least 5 times. In relationship or work

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9
Q

People love to follow a what

A

People love to follow a hero. Don’t be a victim. Make yourself a hero

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10
Q

What does a good leader do with drama

A

Deescalate it. Write the script than be living the script

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11
Q

What does a good leader do with conflict ?

A

The stay rational. Confront it. Validate the other, don’t escalate and listen. No mountain is climbed without tension

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12
Q

Leaders have a bias towards what

A

Always have a bias towards action

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13
Q

What does a leader do with confusion

A

“A value-driven professional does not choose to be confused about the right decisions they need to make.”

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14
Q

What does a leader do to be clear and understood

A

Clear expectations

Accountability

Reward for positive results

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15
Q

A good leader is driven by

A

Action

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16
Q

Why is a growth mentality important

A

It’s takes you from fixed mindset to growth mentality. The ability to learn from mistakes and challenges. Get inspired by others successs

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17
Q

When is the best time to get the MITs done

A

Morning. We loose energy by the end of day

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18
Q

Why is saying no important

A

It keeps you focused on what is fulfilling and action that will accomplish goals

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19
Q

Why do value professionals block time

A

It creates set times to build productivity to get things out of the way

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20
Q

The five parts of a business plane

A

Over head
Sales
marketing
Products services
Cash flow capital

21
Q

What are 4 areas of expenditure

A

Product creation
Sales
Marketing
Overhead

22
Q

Cash flow should be thought about when

A

In every decision

23
Q

How to keep someone engaged from daydreaming

A

Tell an impactful story. Character wants, how it will solved and why it will be great and why it could be bad

24
Q

The best guide question to help your hero win is

A

“I know what you’re struggling with and I can help you get out of it.”

25
Q

When marketing your mission who should be the hero

A

When marketing mission make yourself guide to the hero

26
Q

What is important to clarify in your marketing message

A

The problem you solve. Conflict is important in story telling

27
Q

Why have a strong call to action

A

People do what you tell them

28
Q

How to engage people in your story

A

With what is lost or gain not being part of the story

29
Q

3 cycles of a business relationship to product

A

Curiosity
Enlightenment
Commitment

30
Q

What test should a good website pass

A

The grunt test. Be able to read by a cavemen

31
Q

What is an important step with emails in marketing campaign

A

Build an email list lead generator. Create value. People view emails as valuable as $20

32
Q

How to use email

A

Create a email lead generator. Create value. People are giving up email at around $20 value. Take time to build trust.

33
Q

How should you start a presentation?

A

With telling the problem you are going to solve

34
Q

Why is call to action important in a speech or presentation

A

You want to make it easy for the person. Clear easy steps to take action

35
Q

What should you end your presentation with ?

A

The theme of your presentation. People remember the last thing you say

36
Q

Why qualify leads ?

A

Qualify leads so you only sell to people who can buy. Have a list of questions to qualify potential leads

37
Q

The goal of a sales person isn’t to be liked but

A

Trusted

38
Q

Why do people walk away from sales person

A

They didn’t solve their problem

39
Q

Why are talking points important in the sales relationship

A

To use talking points to guide people why you can help solve their problems

40
Q

How to you set up sales proposal email or document

A

By defining how to solve there problems in easy steps

Problem
Solution
Plan
Price options
Climatic scene

41
Q

Why don’t make it heavy

A

We make it to drama. Don’t fear rejection as much as keep offering solutions

42
Q

What are the 2 styles of negotiation and who wins

A

Collaborative and competition. Competition will always win so take the loosing side to win

43
Q

What is negotiating below the line

A

Finding something important to the other party. Benefits that they would appreciate

44
Q

Why diversify before a negotiation

A

To lessen attachment and source options

45
Q

A good manger should

A

Define output goals, be profitable and scalable

46
Q

What happens when you analyze and ask what’s holding us back

A

Find stream lining solutions to create better stronger out out

47
Q

What do to do with special project

A

Create a launch meeting. Define goals. Set targets and delegate and manage

48
Q

What happens once all sales are in for month

A

Nothing. Have set action goals to reach the sales. Lead measures. No more than 3

49
Q

Ronald Regean says trust and

A

But verify