GA Events related to Fulfillment

Question 1

add_shipping_info

Answer 1

Tracks when users enter shipping details, showing engagement with checkout.

Question 2

begin_checkout

Answer 2

Indicates the start of the checkout process, critical for tracking drop-offs.

Question 3

checkout_interaction

Answer 3

Captures user actions during checkout (e.g., changing shipping options).

Question 4

order_confirmation_interaction

Answer 4

Measures engagement with order confirmation pages, useful for tracking post-purchase behavior.

Question 5

place_order

Answer 5

Confirms successful order placement, key for fulfillment tracking.

Question 6

place_order_click

Answer 6

Tracks users who attempt to place an order but may not complete it.

Question 7

proceed_to_payment_click

Answer 7

Measures how many users move forward in checkout before placing an order.

Question 8

purchase

Answer 8

The final transaction event, confirming fulfillment demand.

Question 9

remove_from_cart

Answer 9

Could indicate frustration with shipping costs, long delivery times, or other fulfillment-related issues.

Question 10

view_cart

Answer 10

Helps identify users who are reviewing their cart before checkout.