GA Events related to Account

Question 1

account_create

Answer 1

Tracks new account signups.

Question 2

account_interaction

Answer 2

Captures various user actions within their account.

Question 3

account_login

Answer 3

Measures successful logins, key for tracking account engagement.

Question 4

account_logout

Answer 4

Tracks when users log out, useful for session analysis.

Question 5

account_update

Answer 5

Monitors changes in user profiles (e.g., updating email, preferences).

Question 6

add_address

Answer 6

Indicates users adding shipping or billing addresses.

Question 7

delete_address

Answer 7

Shows when users remove an address, potentially due to outdated or incorrect info.

Question 8

edit_address

Answer 8

Tracks changes to saved addresses, useful for understanding user behavior.

Question 9

add_credit_card

Answer 9

Captures when users save a new payment method.

Question 10

edit_credit_card

Answer 10

Indicates modifications to stored payment details.

Question 11

delete_credit_card

Answer 11

Tracks when users remove payment methods, possibly due to trust concerns.

Question 12

login_interaction

Answer 12

Shows friction in the login process (e.g., failed attempts, password reset).

Question 13

signup

Answer 13

Similar to account_create, measures new user registration.

Question 14

add_payment_info

Answer 14

Includes adding credit card, PayPal, or other payment details to an account.

Question 15

search_results_interaction

Answer 15

Helps determine if users are searching for order tracking, returns, or account help.

Question 16

session_start

Answer 16

Can help track when users log in and interact with account/order pages.

Question 17

sales_click / sales_page_nav

Answer 17

Could indicate demand fluctuations that impact fulfillment.

Question 18

marketing_signup

Answer 18

Can be tied to users creating accounts for promotions (e.g., free shipping incentives).