Discovery - Fulfillment & Acct. Management Flashcards
Why you should use an opportunity tree?
- Goal-oriented decision making
- Helps you focus on what really matters & desired outcomes. - Alignment across teams
- It offers a common framework that everyone can understand so you’re on the same page about the what where, where, and why of your product’s direction. - Facilitate experiments
- It maps out opportunities and potential solutions, it makes it easier for you to design focused experiments that can validate your assumptions. - Prevent tunnel vision
- It’s easy to fall in love with one idea and forget there might be multiple paths to the same goal. The tree structure forces us to consider multiple avenues. This is called multi-tracking.
At the very top is the Outcome box, what do you put in there?
The what. What are we aiming to achieve here? It helps us identify opportunities.
On the second row with the Opportunity, what do you put in there?
Opportunities or where can we make an impact.
What about the third?
Solutions. It pushes us to ideate solutions. The how. how can we tackle these opportunities?
What about the fourth?
It allows us to design experiments, to validate these solutions. Essentially asking if will it work?
What does the trunk represent?
It represents a problematic input metric whether that’s user engagement retention or something else. This is the metric we’re trying to improve.
Emerging from the trunk are branches. What does the branch represent?
It represents a distinct opportunity for impact.
What do the leads on these branches represent?
These branches stand for the experiments you’ll conduct to test each opportunity’s viability.
What is Multitracking?
Pursue multiple opportunities and solutions simultaneously. Don’t get tunnel vision and focus on one idea only. You’re nurturing the whole tree.
