Funnels and Paths

Question 1

Attract - Engage - Delight

Attract – Showing your prospects that your brand has the solution they need. This is where you grab their attention and get that initial small opt-in.

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc).

Delight – The follow up from the engagement is to make the experience better than anything the user has experienced elsewhere. You delight them so they not only promote you to their friends (refilling the attract stage), but also come back for repeat purchases themselves.

Answer 1

Inbound Marketing Funnel

Question 2

Discovery - Consideration - Purchase

Discovery – when a lead first discovers your brand or the product you’re selling

Consideration – when a qualified lead (or prospect) decides to find out whether your product or service is the right fit or not, often comparing it against others in the market

Purchase – when the prospect gathers the last bit of information they need before deciding to buy and finally becomes a customer

Answer 2

Content Marketing Funnel

Question 3

TOFU - MOFU - BOFU

Answer 3

Basic Marketing Funnel

Question 4

Awareness - Consideration - Decision

Awareness - the buyer is experiencing a problem or symptoms of a pain, and their goal is to alleviate it

Consideration - the buyer is considering possible solutions

Decision - The buyer has decided on their solution approach or strategy

Answer 4

Buyer’s Journey