Content Paired to Marketing Funnel Flashcards
1
Q
Ebooks
A
ToFU
2
Q
Blog posts
A
ToFU
3
Q
Podcasts
A
ToFU
4
Q
Infographics
A
ToFU
5
Q
May not even know that your brand exists—or basic awareness of the brand
A
ToFU
6
Q
Customer reviews
A
MoFU or BoFU
7
Q
Demonstrations
A
MoFU
8
Q
Promotional materials
A
MoFU
9
Q
An evaluation process, where potential customers determine whether or not the product or brand suits their needs
A
MoFU
10
Q
Live demos
A
BoFU
11
Q
Case studies
A
BoFU
12
Q
Loyalty programs
A
BoFU
13
Q
Customer appreciation campaigns
A
BoFU
14
Q
Free trials
A
BoFU
15
Q
Purchase is when the potential customer hits the checkout button or otherwise engages the brand in a transaction, and loyalty is when they become a return customer or tell others about the product or brand.
A
BoFU
