Fundamentals of Content Writing Flashcards
1
Q
Knowing Your Audience
A
Who are your readers?
- People who like my content!
- Knowing your reader informs your marketing
strategy.
2
Q
Reveal your Personality
A
- Content that convey personality give the readers a sense of a real person beyond the screen= they will STAY LONGER, READ MORE, and RESPOND MORE READILY.
3
Q
Voice
A
- Created through your choice of words as well as how they and the sentences are structured (complexity, length, active or passive, etc).
4
Q
Tone
A
- Created through your attitude towards
the subject matter of your reader (chatty, formal, casual, authoritative, etc). - Types of Tone:
Formal
Informal
Optimistic
Pessimistic
Joyful
Sad
Sincere
Hypocritical
Fearful
Hopeful
Humorous
Serious
5
Q
Build Trust & Credibility
A
Credible Content is:
- Well-written
- Interesting
- Useful
- Objective
- Personable
- Up to date
- Accurate
- Easy to navigate.
6
Q
Use Humor
A
- Surprises, delights, and connects
with your audience. - Breaks the monotony of dry or complex information, and makes it easier to remember and understand.
- Builds rapport and trust with your readers, as they see you as a human being who can relate to their emotions and experiences.
- Help you convey your tone, voice, and perspective, and make your writing more distinctive and memorable.
7
Q
Persuasion
A
- A reader takes action. The aim of your content is to persuade them to
do so. - 6 Elements:
Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus/social proof
8
Q
Determine your Point of View
A
- Consider words that appeal and make sense to the target audience.
- Three - dimensional writing (Sight, smell, touch, hearing, and taste)
9
Q
Show, don’t tell
A
- Tell: The room smelled funny
- Show: The room smelled of spices. Cardamom and saffron and paprika, and
something I couldn’t quite put my finger on.
10
Q
User - Generated Content
A
- Any form of content—posts, images, videos, reviews, etc.—created by consumers on an online or social network.
