FUGI--We use Fugi to push customers over the fence

Question 1

What is FUGI used for?

Answer 1

It is A SYSTEM FOR BUILDING EVEN MORE IMPULSE.

Question 2

What does the F in FUGI mean?

Answer 2

FEAR OF LOSS
Event: Limited Time
Ex: “We are only here for a limited time.” “Once a year”
“Last _______day” “We leave at 7”
PRODUCT: Limited Supply
EX: “This is not on store shelves.” “When we leave so
does the product.” “ While we have a few left”

Question 3

What does the U in FUGI mean?

Answer 3

URGENCY
Everyone is in a hurry and so are we
     Talk fast, Move Faster!
     Drop the No’s and move to the Yes’s
     Create action: body language, organize booth, count 
      inventory
Verbally:
      EX. “Really quick, it only takes 30 seconds” “Right 
      now” “Today”

Question 4

What does the G in FUGI mean?

Answer 4

GREED FACTOR
Active: When one member directly influences another
EX. Buying Frenzy- one member sees another member
picking it up
Passive: Use of references
EX. Last lady story

Question 5

What does the I in FUGI mean?

Answer 5

INDIFFERENCE
We are promoters not sales people
PHYSICAL: TURN/BURN, PANDA PAWS, SHOULDER
SHRUG, ROCK BACK, ORGANIZE THE BOOTH
VERBAL: “It’s totally up to you.” “No big deal.” “Just let
me know.”