5 steps Flashcards
Step 1. INTRODUCTION
A quick icebreaker S.E.E. Factors Smile- It’s contagious Eye Contact- Builds Trust Enthusiasm- Creates Curiosity
Step 2. SHORT STORY
A quick who we are and what we are doing K.I.S.S. Factor: Keep It Short & simple Simple
The more we talk the more impulse drops
Step 3. PRESENTATION
Product in hand
Creates a sense of ownership
Lipstick the pig- makes the product look pretty
2-3 Key facts
STRESS THE DEAL
HIGH VS. LOW
RETAIL VS. WHOLESALE
DOLLARS VS. BUCKS
(SAVE) (SPEND)
Online this retails $200 . . .
Today everyone is taking this home for $39, , ,
Step 4. CLOSE
At the height of impulse
Ask Qualifying Questions:
Ex. “Would this just be for you or is there anyone else that would use it as well?”
Ask YES/YES Questions
Ex. “You’re a Sam’s Club member right?”
Assume the sale
Ex. “That’s why everyone has been grabbing 5-6 sets for gifts. Did you need just one for yourself or 5-6 like everyone else?”
Step 5. REHASH
Remember Everyone Has a Sale Hidden Doubles cash value Introduces new products and deals Promote gift ideas Never end on a yes 2 No's and a GO Repeat steps 3-5 with 10x the enthusiasm