Front Office Midterm Flashcards

1
Q

Pre-arrival

A

Guest choose their hotels during this stage of the guest cycle

When a guest makes a reservation, a reservation record is created

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2
Q

Hotel choice is affected

A
Type of travel 
Previous experiences
Advertisement and promotions
Recommendations 
Frequent traveler rewards programs
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3
Q

Arrival

A

The guest establishes a business and legal relationship with the hotel.
Uniformed staff greet the guest at the entrance.
The guest present an ID card/ credit card (for proof)
Gather the guest information
Completed when the guest has presented a method of paying and departure date. Then the guest is issued the room key

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4
Q

During the stay

A

The FD is responsible for coordinating services for guests
Guest complaints should be resolved as quickly as possible
FD accounting records for guests for the purchases and must be reviewed for accuracy

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5
Q

Departure

A

Guest services and guest accounting aspects are completed
The guest vacates the room, receives an account receipt, returns the room key, leaves the hotel
FO system automatically updates the room’s availability status and closes the guest account
A guest history file is automatically created

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6
Q

Reservation agent sales process

A
Great the caller
Identify the caller's need
Provide an overview of the hotel's features and benefits
Propose a room recommendation 
Close the sale
Gather the reservation information
Thank the caller
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7
Q

Type of reservations

A

Non-guaranteed (6pm)

Guaranteed (pre-payment, advance deposit, credit card, travel agent)

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8
Q

Confirmation can be made by

A

Confirmation number

Letter of confirmation

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9
Q

Revenue management

A

A technique based on supply and demand used to maximise revenues by lowering prices to increase sales during periods of low demand and by rising prices during periods of high demand

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10
Q

The concept of revenue management

A

Services are intangible (can not be stored) why RM is important
Forecast of the future will help you monitor demand and supply
Shift focus from “high-volume” to “high-profit”

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11
Q

Why make forecasts of room availability or occupancy?

A

To determine what strategy to use in Revenue management
To plan staffing levels at the front office and other departments
To help other departments with their operational planning

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12
Q

Measuring occupancy %

A

Room nights sold / room nights available

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13
Q

Measuring average daily rate (ADR)

A

Realised revenue / total rooms sold

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14
Q

Measuring yield

A

Realised room revenue / potential room revenue

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15
Q

Measuring RevPAR

A

Realised room revenue / number of available rooms

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16
Q

High demand tactics

A
Close or restrict discounts
Apply minimum length of stay
Reduce group room allocation 
Raise rates to be consistent with competitors
Tighten cancellation policies
17
Q

Low demand tactics

A
Lower rates
Offer packages
Sell values and benefits
Encourage upgrades
Remove stay restrictions
Keep discounts categories open
18
Q

Pre-registration activity

A
Assign rooms to reservations for which you have all information
Assign rooms for groups 
Print registration forms
Make key cards and "envelopes"
Arrange for special requests
19
Q

Creating the registration form

A
Guest name, address and phone number
Company affiliation 
Personal data (passport number, date of birth)
Method of paying 
Arrival and departure date
Rate
Room number / type
Guest's signature
20
Q

Assigning the room and rate

A
Guest wants/ needs
Room status
Room rates
Room location
Future blocks
21
Q

Establishing method of paying

A

Cash
Personal checks
Credit card
Direct billing

22
Q

Issuing the room key

A

Inform the guest about the room number
Inform the guest of where to find the room
Give information about the hotel that may be of interest for the guest
Wish the guest a pleasant stay

23
Q

Up-grading

A

A guest is offered a more expensive or luxury room but the price is the same

24
Q

Things that can be done to prevent walking of a guest

A

Check the arrival list
Check the “stay-over” and “due-outs”
Check rooms that are out-of-order

25
Q

How to handle a walking of a guest

A

Make preparations (call other hotels)
When a guest arrives, talk to them in private explaining the situation
Make apologies
Follow up!

26
Q

Front office communications

A
Communication with guests
Log book
Information directory (kept to be able to answer common guest questions)
Mail and package service
Telephone service 
Handover to the next shift
Daily morning briefing
27
Q

Interdepartmental communications

A
Banquets 
Maintenance
Controller
Security 
Human Resources 
Housekeeping 
Food and Beverage 
Marketing and Sales