Front Office Midterm Flashcards
Pre-arrival
Guest choose their hotels during this stage of the guest cycle
When a guest makes a reservation, a reservation record is created
Hotel choice is affected
Type of travel Previous experiences Advertisement and promotions Recommendations Frequent traveler rewards programs
Arrival
The guest establishes a business and legal relationship with the hotel.
Uniformed staff greet the guest at the entrance.
The guest present an ID card/ credit card (for proof)
Gather the guest information
Completed when the guest has presented a method of paying and departure date. Then the guest is issued the room key
During the stay
The FD is responsible for coordinating services for guests
Guest complaints should be resolved as quickly as possible
FD accounting records for guests for the purchases and must be reviewed for accuracy
Departure
Guest services and guest accounting aspects are completed
The guest vacates the room, receives an account receipt, returns the room key, leaves the hotel
FO system automatically updates the room’s availability status and closes the guest account
A guest history file is automatically created
Reservation agent sales process
Great the caller Identify the caller's need Provide an overview of the hotel's features and benefits Propose a room recommendation Close the sale Gather the reservation information Thank the caller
Type of reservations
Non-guaranteed (6pm)
Guaranteed (pre-payment, advance deposit, credit card, travel agent)
Confirmation can be made by
Confirmation number
Letter of confirmation
Revenue management
A technique based on supply and demand used to maximise revenues by lowering prices to increase sales during periods of low demand and by rising prices during periods of high demand
The concept of revenue management
Services are intangible (can not be stored) why RM is important
Forecast of the future will help you monitor demand and supply
Shift focus from “high-volume” to “high-profit”
Why make forecasts of room availability or occupancy?
To determine what strategy to use in Revenue management
To plan staffing levels at the front office and other departments
To help other departments with their operational planning
Measuring occupancy %
Room nights sold / room nights available
Measuring average daily rate (ADR)
Realised revenue / total rooms sold
Measuring yield
Realised room revenue / potential room revenue
Measuring RevPAR
Realised room revenue / number of available rooms