from class Flashcards
mission
- short statement defining what an organization is, why it exists, and its reason for being
- involved in the planning stage (four functions of management POLC- planning, organizing, leading, controlling)
lesson from Apple 1997 (mission)
- Steve Jobs video
- responds to insult by saying customers come first, then technology/ product
lesson from J and J tylenol (mission)
- someone died, took EVERYTHING off shelves
- someone injected it with cyanide, this event changed packaging
spent millions but they earned trust from pulling all products - he said if you look at MISSSION statement it says: customers are first
coca cola example (mission)
- when bottled water was craze, they created their own
mcdonalds (misison)
- 80% of revenue from drive thru
- so they stopped the gourmet, went back to fast food (original mission)
mountainside fitness (mission)
they did not stick to their mission of fitness and went bankrupt
components of a good mission statement
- contribution
- emotion
- differentiation
also talked about mission statements from:
- starbucks
- ben and jerry
mission is to serve as a:
GUIDE
outcomes of not sticking to mission:
- example from GO PRO
- GO PRO strayed away from mission and it cost them and they are still trying to recover
Why purpose? and stats
- the outcomes: people who have a purpose have better outcomes
- job/career satisfaction
- health: purpose in life is tied to:
- 22% reduction in strokes
- 2.4 times less likely to get dementia
- a boost in longevity (8 years for men, 10 for women)
NYC shoe shiner: example of purpose
- Don Ward shows someone living their individual mission of purpose
- paid for culinary school, realized wasn’t for him and wanted shine shoes
Enhanced Output (EO) (performance) Equation and Example
IS (identification of strengths) + BOS (buyer of sales) + HW (hard work) = EO (enhanced output)
[IS + BOS + HW] all of these need P (purpose)
Example: Dr. Neck turning down job bcuz realized purpose was teaching
Purpose asks:
- who am I?
- what am i meant to do here?
- what am i trying to do w/ my life
dead poets society video
- illustrates definition of purpose
- the focus of purpose?
- not on “what is fun” but rather on “what YOU care about”
- the distinction is important because of persistence