FORMULAS AND KEY DATA Flashcards
Total costs
Fixed costs + Variable costs
Profit
Total revenue - Total costs
OR
Total contribution - Fixed
Variable costs
(total variable costs)
Variable cost per unit x Number of units sold
Total revenue
(sales revenue/ turnover)
Selling price per unit x Number of units sold
Market capitalisation of a business
Number of shares issued x current share price
Expected value
(decision trees)
(P1 x outcome) + (P2 x outcome)
Net gain
(decision trees)
Expected value - associated cost
(initial cost of decision)
Market size (volume)
Quantity of goods and services produced in a particular market over a period of time (usually 1 year)
Market size (value)
Total sales revenue generated from selling all goods and services produced in a particular market over a period of time (usually 1 year)
Sales volume
Quantity of goods and services produced by a particular business over a period of time (usually 1 year)
Sales value
Total sales revenue of a particular business over a period of time (usually 1 year)
Market growth %
in year ‘X’
change in size of market between year1 and year2
——————————–x100
size of market in year1
Sales growth %
in year ‘X’
change in sales of a product/business between year1 and year2
————————–x100
sales of product/business in year1
Market share %
Sales of one product/brand/business
——————————x100
Total sales in the market
PED
% change in price
YED
% change in income
YED INelastic coefficient
between -1 and +1
YED ELASTIC coefficients
less than -1
more than +1
YED normal, luxury and inferior goods coefficients
normal good= above 0
luxury good= above +1
Inferior good= below 0
Price INelastic coefficient
0 to -1
Price ELASTIC coefficient
below -1