Formulas Flashcards
1
Q
RPC=
A
Readers Per Copy

2
Q
CPM =
A
Cost Per Mille

3
Q
TCPM =
A

4
Q
HUT =
A
Homes Using Television

5
Q
PUT =
A
People Using Television

6
Q
TARP =
A
A TARP is an acronym for ‘target audience rating point”. A TARP is the percentage of a specific target audience viewing a program at the time.

PUT x Share
7
Q
CPT =
A

8
Q
Share =
A

9
Q
Reach =
A

10
Q
Combined Reach =
A

11
Q
GRP =
A
Reach x Frequency
12
Q
Average Frequency =
A

13
Q
Impressions =
A
Impressions are when an advertisement or any other form of digital media renders on a user’s screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on spreading brand awareness.
