Formulas Flashcards
1
Q
RPC=
A
Readers Per Copy
2
Q
CPM =
A
Cost Per Mille
3
Q
TCPM =
A
4
Q
HUT =
A
Homes Using Television
5
Q
PUT =
A
People Using Television
6
Q
TARP =
A
A TARP is an acronym for ‘target audience rating point”. A TARP is the percentage of a specific target audience viewing a program at the time.
PUT x Share
7
Q
CPT =
A
8
Q
Share =
A
9
Q
Reach =
A
10
Q
Combined Reach =
A
11
Q
GRP =
A
Reach x Frequency
12
Q
Average Frequency =
A
13
Q
Impressions =
A
Impressions are when an advertisement or any other form of digital media renders on a user’s screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on spreading brand awareness.
