Forming Impressions Flashcards
Gestalt Principles
laws that describe how we organize visual input -we are born with them or we acquire them rapidly Figure-Ground Proximity Closure Similarity Continuity Common Fate
Figure-Ground
determine what aspect of a visual scene is part of the object and which is part of the background
-made more difficult if cues aren’t clear
Proximity
Elements that are close together in space tend to belong together
Closure
if there are gaps in the contour of the shape, we tend to fill in those gaps and perceive the whole object
Similarity
the tendency for us to group together elements that are physically similar
Continuity
perceive a simple, continuous form rather than a combination of awkward forms
Common Fate
things that change in the same way should be grouped together
Expectations
what an individual expects to see influences what they do see
Bottom-Up Processing
object recognition is guided by the features that are present in the stimulus
-you recognize what you see by analyzing the individual features and comparing those features to things with similar features that you have in memory
Top Down Processing
object recognition is guided by your own beliefs and expectations
-priming examples: reading a word flashed on a screen is primed to expect a word from a certain category
Bi-Directional Activation
processing of occurs from both directions (Bottom-Up and Top-Down)
Biederman’s Geon Theory
we have 36 geons that are stored in memory
Critique of Geon Theory
there are certain stimuli for which it is difficult to determine which geons would be used, yet we have no difficulty
-people with brain damage can recognize some category forms but not others
Template Theory
we store templates in memory, so when we come across an object we compare it to all our templates
- match found: familiar object
- no match found: new template stored
- difficult because that requires a lot of templates to be stored
Prototype Theory
we store the most typical or ideal example of an object in memory (no exact match necessary)
-can easily recognize object we’ve never seen before
Parallel Processing
neural processing of object information is done in parallel - brain systems process different components of the visual signal simultaneously
Perceptual Constancy
our ability to perceive an object as unchanging even though the visual image produced by the object is constantly changing
Shape
we perceive objects to have a constant shape even though the actual retinal image of the shape can change as your point of view changes or as the object changes position
Location
we perceive objects as stationary despite constant movement across or retinas as we move our eyes, head and bodies
Size
we tend to see the size of the object around us as unchanging, even though as these objects vary in distance from us, the size of the retinal image that they produce can vary quite a bit
Brightness
the brightness of objects around us does not change even though the object may reflect more or less light depending on the ambient lighting conditions
Colour
objects have a constant colour, even though the light stimulus that reaches the retina may change with different illuminations
Existing Knowledge
top down processing on how we see those objects (we know that most object don’t change)
Cues in Scene
picking up cues in the rest of the scene and using those as clues to perceiving constancy in an object