Forming Analytical Questions Flashcards
Business decisions made based on intuition can lead to poor decision-making
true
Value from analytics workflow
- Know the strategic business goals
- Define the business questions
- Form the analytical questions.
- Select the analytical solutions.
- Develop the analytical solutions.
- Deliver the analytical solutions to the business.
Predefined targets that companies want to achieve over a set period
Strategic Business goals
Knowing these goals gives direction and purpose to the teams.
Know the strategic business goals
Business teams define team-level goals based on the strategic goals
Define the business questions
Analytical questions that require the use of data and analytics to be answered
Form the analytical questions
Translation process we are moving from the business environment to the analytical environment
true
Select the right analytical approach or solution to answer the analytical questions
Select the analytical solutions
Develop the analytical solutions. Develop the solution.
The solution is translated back into business terms
Business questions need to be the following:
Broad in scope and open-ended
Aim to provide a high-level solution to a business problem
Analytical questions need to be the following:
Specific and focused on a particular aspect of the business problem
They are formed to help answer broader business questions
Characteristics of an analytical question:
Follows the SMART methodology
What is the SMART methodology:
Specific
Measurable
Actionable
Relevant
Time-bound
Business questions are qualitative in nature and can generally be answered:
Data analytics
Intuition, experience, or expert opinion
Analytical questions can be answered through:
Data analytics and the use of statistical techniques