Communicating Insights Flashcards
Helps us understand complex data at a glance. Makes it easier to understand insights identified in the data.
Visualization
Several data tools and methods rely on visualization
EDA
Dashboards
Infographics
Type of visualization that captures a trend?
Line Chart
Type of visualization that visualize relationships?
Bar chart and scatter plot
Type of visualization that compares categories?
Bar Chart
Type of visualization that show the relationship between two variables?
Scatter Plot
Type of visualization that focuses on distributions?
Histogram or Box Plot
What makes a good visualization?
Ensure visualizations are clear and readable
Focus on key aspects of the visualization
Set of 5 steps that can help you explain a visual
McCandless Technique
Steps in the McCandless Technique
- Introduce the visualization
- Anticipate obvious questions
- State the central insight
- Provide supporting evidence
- Closing Statement
Why do you need to tell a story?
Make key points memorable
Keep attention and engagement
Convince your audience of your message
Motivate to take action
Components of data storytelling
Data
Narrative
Visuals
What is the role of data in data story telling?
Foundation of the story
Provides key insights
What is the role of visualization in data storytelling?
Support key insights by showing a clear way
What is the role of narrative in data story telling?
Provides structure to the whole.
Provides the right sequence to tell the story
Elements of a narratve
Characters - Stakeholders
Problem - Business Problem
Setting - Relevant Background
Plot - Central and supporting insights
Resolution - Solution and recommendations
Three keys to communicating effectively:
Focus
Structure
Form
Focus refers to
Keeping communication relevant to the point and meaningful.
Structure acts as what
Acts as a guide and increase understandability
Form ensures what?
Ensures communication is tailored to its purpose and audience
Focus:
Select the right data
Select the right visualization
Keep central message in mind
Central Message consists of 3 parts:
Problem
Insights
Impact
Structure
Common thread to follow
Use structuring techniques like storytelling and McCandless
Think about visual structure in the lay-out
Prepare an outline in advance
Crafting an outline introduces three parts:
Introduction
Body
Conclusion
Introduction parts in crafting an outline:
Introduce data problem statement
Context
Objectives
Body parts in crafting an outline:
Data
Analysis
Key Findings
Conclusions parts in crafting an outline:
Insights and Recommendations
Ensures that your communications is tailored to its purpose and audience.
Form
When deciding on the form of communication, we should think of the following:
Medium (oral/non-oral)
Language (tech/non-tech)
Scope (short- vs. long-form)