Communicating Insights Flashcards

1
Q

Helps us understand complex data at a glance. Makes it easier to understand insights identified in the data.

A

Visualization

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2
Q

Several data tools and methods rely on visualization

A

EDA
Dashboards
Infographics

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3
Q

Type of visualization that captures a trend?

A

Line Chart

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4
Q

Type of visualization that visualize relationships?

A

Bar chart and scatter plot

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5
Q

Type of visualization that compares categories?

A

Bar Chart

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6
Q

Type of visualization that show the relationship between two variables?

A

Scatter Plot

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7
Q

Type of visualization that focuses on distributions?

A

Histogram or Box Plot

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8
Q

What makes a good visualization?

A

Ensure visualizations are clear and readable
Focus on key aspects of the visualization

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9
Q

Set of 5 steps that can help you explain a visual

A

McCandless Technique

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10
Q

Steps in the McCandless Technique

A
  1. Introduce the visualization
  2. Anticipate obvious questions
  3. State the central insight
  4. Provide supporting evidence
  5. Closing Statement
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11
Q

Why do you need to tell a story?

A

Make key points memorable
Keep attention and engagement
Convince your audience of your message
Motivate to take action

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12
Q

Components of data storytelling

A

Data
Narrative
Visuals

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13
Q

What is the role of data in data story telling?

A

Foundation of the story
Provides key insights

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14
Q

What is the role of visualization in data storytelling?

A

Support key insights by showing a clear way

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15
Q

What is the role of narrative in data story telling?

A

Provides structure to the whole.
Provides the right sequence to tell the story

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16
Q

Elements of a narratve

A

Characters - Stakeholders
Problem - Business Problem
Setting - Relevant Background
Plot - Central and supporting insights
Resolution - Solution and recommendations

17
Q

Three keys to communicating effectively:

A

Focus
Structure
Form

18
Q

Focus refers to

A

Keeping communication relevant to the point and meaningful.

19
Q

Structure acts as what

A

Acts as a guide and increase understandability

20
Q

Form ensures what?

A

Ensures communication is tailored to its purpose and audience

21
Q

Focus:

A

Select the right data
Select the right visualization
Keep central message in mind

22
Q

Central Message consists of 3 parts:

A

Problem
Insights
Impact

23
Q

Structure

A

Common thread to follow
Use structuring techniques like storytelling and McCandless
Think about visual structure in the lay-out
Prepare an outline in advance

24
Q

Crafting an outline introduces three parts:

A

Introduction
Body
Conclusion

25
Q

Introduction parts in crafting an outline:

A

Introduce data problem statement
Context
Objectives

26
Q

Body parts in crafting an outline:

A

Data
Analysis
Key Findings

27
Q

Conclusions parts in crafting an outline:

A

Insights and Recommendations

28
Q

Ensures that your communications is tailored to its purpose and audience.

A

Form

29
Q

When deciding on the form of communication, we should think of the following:

A

Medium (oral/non-oral)
Language (tech/non-tech)
Scope (short- vs. long-form)

30
Q
A
31
Q
A
31
Q
A