Communicating Data Insights Flashcards
Four types of communication?
Written
Visual
Verbal
NonVerbal
What type of communication is anything written on a paper or presentation?
Written
What type of communication uses charts, graphs, pictures, and videos?
Visual
What type of communication encompasses actions such as posture, eye contact, facial expression, and gestures?
Nonverbal
What type of communication is anything spoken and heard?
Verbal
Developing a strong written communication skill requires two key concepts?
Appropriate format and Concise
What type of communication is the easiest format to consume and can hit a wider audience than written communication?
Visual
What is something not possible with traditional written and visual forms of communication?
Responding directly to audience needs
What type of communication illustrates how well the message is being performed?
Nonverbal communication
What is the deep understanding of a business issue or situation to uncover value?
Data Insights
How to obtaining insights?
- Collect Information
- Organize information
- Analyze information
- Determine action plan
- Communicate action plan
- Observe outcome
Best Practice: Tie insights back to common business objectives for better context.
True
Best Practice: Business context alone isn’t enough. Build a foundation of support.
True
Best Practice: Simplicity is essential. Break complex insights to smaller ideas.
True
What is the most important facet of communicating?
Your audience
Key questions to keep in mind with your audiences?
- What roles does your audience have?
- What does your audience already know?
- What does your audience need to know?
- How well does your audience know about you?
Translate information into a more accessible form to discover insights
Visualizations
Are the forefront of communicating data insights
Visualizations
Simplify the vast amount of information generated daily.
Charts and graphs
Show an aggregated view of our data, highlighting trends and patterns.
Visualizations
Positive effects of visualizations
Faster and better decision making
Wider appeal to decision makers
Shows more complete picture than simple aggregations
Bar charts and histograms look very similar, why?
Because both utilize bars of different heights to display information
How do bar charts and histograms differ?
Differ based on which kind of data they support.
Bar charts uses what kind of underlying data?
Categorical data
Categorical data can be thought as what?
Labels for data points
What type of chart displays bars with heights based on summary information?
Bar chart
Most common summary information?
frequency or counts
Histograms uses what kind of data?
Numerical Data
The underlying data of histogram charts are what?
Broken into bins of equal size
What does the height of each bin in the histogram represent?
frequency of data within the bin
What is the goal of scatterplots?
Show the relationship between two numerical variables in a dataset
The points in a scatterplot chart are arranged based on what?
Horizontal and vertical positions
Relationship between variables are easier to detect in which type of chart?
Scatter plot
What is the limitation of the basic bar chart?
Only display one category at a time.
What bar chart allows more information and highlight additional insights by adding a second categorical variable?
Stacked bar chart
What type of chart scales the data to 100%?
100% Stacked bar chart
Visualizations aim to share general information that can be quickly understood and actioned.
True
Overall trend information is more important than knowing exact details when constructing a visual.
True
Data Story Distinctions:
Easier to understand
Inspire action
Retain information
Stories increase engagement over raw data
true
Method of communicating data insights tailored to a specific audience with an overarching narrative
Data Storytelling
To tell a good story what are the three elements you will consider?
Visualization - share story familiar format
Context - shows story as part of larger effort
Narrative - gives the data a voice
Share information quickly that is easy to understand and action
Visualizations
Core of a data story
Visualizations
Focus more on _______ and _________ over ________ details.
trends and patterns, specific details
Shows audience broader picture
Context
Focus on what is essential to understand
Context
Unify data story with business objective and outcomes
Context
People need to connect with the message to make decisions
Narrative
Narrative objectives:
Give data a clear and convincing voice
Explain why insights are significant
Clearly outline next steps and inspire action
Data Story telling has three key components that fall within four typical roles:
Subject matter Expert
Analyst
Visualizer
Reviewer
Responsible for knowing the business problem completely
Subject matter expert (sme)
Objectives of SME:
Develop narrative, giving data story a voice
Build context, relate data story to organizational efforts
Blends art and science to create compelling visuals
Visualizer
Group objectives of visualizaer:
Craft stunning visuals
Ensure insights are properly showcased
Technical expert in charge of uncovering and supporting insights
Analyst
Group objectives of analyst:
Support other roles
Answer Analytical questions
Does not require business expertise
Evaluates the overall data story
Reviewer
Group Objectives of a Reviewer:
Verifies assumptions
Gives overall impression of data story
Acts as sample audience
