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Media Studies > Formation > Flashcards

Formation Flashcards

1
Q

What is a stereotype?

A

It is a widely held belief about a group, stemming from our belief in the media that reduces people to a series of codes. We tend to see them when there are inequalities of power

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2
Q

What is Stuart Hall’s Grammar of Race theory?

A

There are 3 tropes: the Clown (black people are inherently funny), the Native (black people are inherently barbaric and violent) and the Slave (black people are unwaveringly loyal to their white “masters”

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3
Q

What were the 4 tropes in Manuel Alverado’s theory?

A

The Exotic (black people are seen as “other” and sexualised/fetishised), The Dangerous, The Humourous and The Pitied

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4
Q

What are the 7 types of people in Psychographics?

A

The Explorer, the Resigned, the Aspirer, the Succeeder, the Mainstream, the Reformer and the Struggler

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5
Q

What are the 7 conventions seen in music videos (Andrew Goodwin)?

A
  1. Relationship between lyrics and visuals
  2. Thought beats (song tempo and editing pace)
  3. Genre iconography
  4. Star image
  5. Voyeruism
  6. Intertextual references (cultural codes)
  7. narrative and performance (vague, provides lots of hermeneutic codes)
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6
Q

Is Formation conventional according to Andrew Goodwin?

A

Yes

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7
Q

Who directed Formation?

A

Melina Matsoukas

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8
Q

Formation awards?

A

Won a Grammy and a Clio award for Innovation and Creative Excellence in a Music Video

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9
Q

When was it released?

A

February 2016- the day before Beyonce played the Superbowl which was watched by 100 million worldwide

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10
Q

What visual album was it the lead single of?

A

Lemonade

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11
Q

What was happening regarding police brutality and BLM at the time?

A

Trump was elected, causing racial tension in the USA to be at an all time high with the rise of the alt-right movement

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12
Q

What are some police brutality statistics?

A

2-4 people die on average per day due to police and the average citizen is 10xmore likely to be killed by a cop than a terrorist

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13
Q

How did the BLM movement start?

A

After Trayvon Martin was killed by George Zimmerman, who was excused on the “stand your ground” law

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14
Q

What are some of BLM’s guiding principles?

A
  1. Black women- intersectional feminism
  2. Queer affirming
  3. Unapologetically black
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15
Q

Where did Hurrican Katrina hit?

A

The bottom half of America, with New Orleans being hit the worst

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16
Q

How much of New Orleans was flooded?

A

80%

17
Q

Why was there racial tension after the hurricane hit?

A

New Orleans has a 60.2% black population and Bush left them for 5 days without aid

18
Q

How many gunshot victims after the hurricane?

A

6-10

19
Q

When white people were describe as “finding” food, what was said about black people?

A

That they were “looting”

20
Q

Formation references the hurricane. What did Melina Matsoukas say about it?

A

“I wanted to show- this is black people. We triump, we suffer, we’re drowning, we’re being beaten, we’re dancing, we’re eating and we’re still here”

21
Q

What did Melina steal as B footage for the video?

A

Clips from a documentary on New Orleans bounce music called That B.E.A.T by Abteen Bagheri. It is big in the queer community and BLM is supposed to be queer affirming

22
Q

Where is Beyonce descended from that could explain why she used some of this footage?

A

New Orleans- affected by Katrina and originated bounce music

23
Q

Why did bell hooks accuse Beyonce of terrorism?

A

She was wearing revealing clothing which is apparently “anti-feminist”

24
Q

How long did the Trans Atlantic Slave Trade last?

A

1525-1856

25
Q

How did the Slave Trade end?

A

Civil War between North and South America. The South wanted slaves more because it’s hotter and so they have more crops to grow but the North won

26
Q

What did Paul Gilroy say about post-colonialism?

A

Ethnic minorities are viewed through a lense of “otherness”, leading to racial hierarchy

27
Q

What is antebellum?

A

Clothing/settings from a period of time around a war. Beyonce wears some of what slave owners would typically wear, indicating a rebalance of power

Media Studies (3 decks)

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