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Media Studies > Black Panther > Flashcards

Black Panther Flashcards

1
Q

Who created Psychographics?

A

Young and Rubicam

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2
Q

Which Psychographic type is BP aimed at?

A

Mainstream- crave security and repetition

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3
Q

What is David Hesmondhalgh’s theory?

A

Cultural formatting

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4
Q

What is cultural formatting?

A
  1. Utilising star power
  2. popular genre
  3. serial format
  4. remakes
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5
Q

Which of the 3 out of 4 in cultural formatting does BP fit?

A

It uses Kendrick Lamar (star power), popular genre (superhero is currently the highest grossing£
and is the 17th MCU film (serial format)

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6
Q

Who has a theory about conglomerates?

A

Curran and Seaton

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7
Q

What do Curran and Seaton suggest?

A

that conglomerates (massive companies) are driven by profit and power, leading to a lack of originality

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8
Q

Who made the Two Step Flow Theory?

A

Paul Lazerfield

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9
Q

What does the Two Step Flow Theory suggest?

A

It’s an audience model that suggests our opinions can be formed for us by Opinion Leaders (friends, family, celebs, the news, critics, social media)

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10
Q

How does the Twp Step Flow relate to BP?

A

Disney owns ABC news and 10% of VICE news and can therefore manipulate opinions on the film by using those places to give it good reviews

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11
Q

What is mass marketing (above the line) compared to?

A

fishing

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12
Q

What is targeted marketing (below the line) compared to?

A

hunting

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13
Q

What are examples of mass marketing?

A

TV spots, trailers, posters, YouTube ads

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14
Q

What are examples of targeted marketing?

A

targeted ads, flyers, mailing lists

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15
Q

How did Disney distribute BP?

A

through a 360 degree consumer experience (saturation marketing)

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16
Q

What was BP’s distribution budget alone?

A

$150,000,000

17
Q

What did Disney want BP’s release to be?

A

a cultural event

18
Q

What are some of the ways they marketed BP?

A

TV commercials with hashtags (the most tweeted about film), posters and trailers based on afrofuturism, press coverage and has ro merch

19
Q

What kinds of synergy were used to market the film?

A

A limited edition Lexus car at the Superbowl, a videogame with Synchrony bank, “Welcome to Wakanda” at New York Fashion Week and an album by Kendrick Lamar

20
Q

What is meant by an auxiliary audience?

A

It’s the type of people picked up with synergy advertising for example: Kendrick Lamar fans aren’t the target audience of the movie but will come to see it to hear his music

21
Q

How many tweets did BP pick up?

A

most tweeted about 2018 movie pre-release with 5mil and picked it 35mil after , becoming the most tweeted about movie

22
Q

How did BP’s marketing use horizontal integration?

A

The Lets Go TV spot aired during an NBA game break on ABC which is owned by Disney (a Kendrick Lamar song was also used)

23
Q

Why was it important for BP to receive the age rating it did?

A

It opens up a wider audience (PG-13/12A) as more people can see it on release

24
Q

How did Kendrick Lamar act as an opinion leader?

A

He tweeted about the movie, having 11.5million Twitter followers

25
Q

What is afrofuturism?

A

It shows what an advanced African culture would look like without white intervention

26
Q

How does BP play on cultural codes (Barthes)?

A

his name is a reference to the Black Panther party

27
Q

Why might Disney have created BP?

A

They have a shady past when it comes to racism and could be using the movie as tokenism. At the time of BP’s creation, there was a huge swing towards right wing politics with Trump revoking work done by Obama for black communities and police brutality remaining a massive threat to the black community

28
Q

When was BP released?

A

12th February 2018

29
Q

Who was it produced by?

A

Marvel Studios

30
Q

Who distributed it?

A

Walt Disney Studios

31
Q

Who directed it?

A

Ryan Coogler (black man)

32
Q

What was the budget?

A

200 million dollars

33
Q

How much did it gross?

A

$1,347,000,000

34
Q

Was it a financial/critical success?

A

It was both: it was nominated Best Picture at the Oscars and won 3 for cosyne, production and soundtrack

Media Studies (3 decks)

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