Forgetting - Interference Flashcards
1
Q
What is proactive interference?
A
Past learning interfering with current attempts to learn something
2
Q
What is retroactive interference?
A
Current attempts to learn something interfering with past learning
3
Q
What are the strengths of interference?
A
- Real world application to advertising
2. Individual differences
4
Q
What are the weaknesses of interference?
A
- Research is quite artificial
- Interference only explains some situations for forgetting
- Accessibility versus availability
5
Q
What is interference?
A
An explanation for forgetting in terms of one memory disrupting the ability to recall another. This is most likely to occur when the two memories have some similarity
