forgetting- interference Flashcards
interference theory
when 2 pieces of info conflict with each other, causing 1 or both to be distorted or forgotten
proactive
old memory interferes with new memory
retroactive
new memory interferes with old memory
underwood and postman study- retroactive support
lab experiment- ppts learned a list of paired words. experimental group learned a second list with the same first words, while control group did not. recall was better for control group= support for retroactive
underwood study- proactive support
examined proactive interference over 24 hr periods. ppts who learned 50 words lists recalled only 20% of the last list after a day, compared to 80% with no prior lists= proactive impaired recall of later ones
weakness- low ecological validity
interference effects seem greater in artificial settings (study) than real life, so it may not be applicable to everyday memory processes
strength- high validity
thousands of lab studies carried out on this theory- lab exp control effects of irrelevant influences and variables= sure to be valid
weakness- partial explanation
only explains forgetting when 2 sets of info are close together in time= struggles to explain many day to day examples of forgetting
strength- practical application
there is evidence for interference existing in real world settings- may struggle to remember french if you start learning german later