Forgetting - Interference Flashcards

1
Q

Interference

A

When one piece of information gets in the way of the retrieval of another piece of information because they’re similar.

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2
Q

Proactive interference

A

when old information interferes with the retrieval of new information

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3
Q

retroactive interference

A

When new information interferes with the retrieval of old information.

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4
Q

Retroactive examples

A
  • being asked to give your old phone number for a document but being unable to recall it due to the interference of your new phone number.
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5
Q

Proactive examples

A
  • calling your new girlfriend by your old girlfriends name
  • using french word “chien” instead of Spanish word “Perro” for dog due to prior learning of french.
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6
Q

Underwood (1957) - proactive

A

The more word lists participants had to learn, the worse their recall (20% for ten lists, compared to 70% for one list) - an example of proactive interference.

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7
Q

McGeoch and McDonald (1931) - similar memories

A

-participants had to learn a list of words and were given a 10 minute interval to do so
-they then learned a new list (A= synonyms of original list - 12% recall of A, B= nonsense syllables - 26% recall of A, C= numbers - 36% recall of A)
(this shows that interference is strongest when memories are similar.)

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8
Q

Evaluation negatives

A
  • no actual explanation of why interference occurs as it only explains how and doesn’t include explanations as to the cognitive processes that take place
  • low ecological validity and mundane realism due to the unrealistic scenarios tested and the lab environment
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