Food Production Development Flashcards
What are the factors that influence food choice
Culture Disposable income Access/where you live Media adverts Labelling Budgeting skills Family size Moral issues- GM foods Age Skill Season Equipment Nutritional education Religion
What are some key facts about food product development?
For every 100 food product ideas only 10 make it to launch.
For every 10 products launched 9 fail with a year - 90% failure rate.
What are the 9 steps in developing a food product?
1) Background research of chosen area.
2) Market research
3) Concept screening
4) Design specification
5) Generation of ideas
6) Product development and formulation
7) Testing and modelling
8) Final product production
9) Evaluation
What does the BACKGROUND RESEARCH OF CHOSEN AREA entail.
Identifying target market Size of market Nature of competition Types of products available Opportunities for new products
What does MARKET RESEARCH entail?
Gather and analyse info to identify customer needs and wants - helps in development of new ideas
Reduces uncertainty- enables you to make informed decisions
Ask customers what they’re buying
Gather data on buying habits
What does CONCEPT SCREENING entail?
To eliminate bad ideas:
Will the customer benefit?
Can you mass produce it?
Will it be profitable at target price?
Refine initial ideas and take best ones forward
What does the DESIGN SPECIFICATION entail?
What criteria to include
Give starting point for development with general criteria.
Will be refined as you develop product
Leads to product specification and manufacturing spec.
What does the GENERATION OF IDEAS entail?
Based on initial research and general design specification
Costing and feasibility explored
Some ideas rejected
Reduce to 1 or 2 feasible products
What does the PRODUCT DEVELOPMENT & FORMULATION entail?
A product specification is developed with more detailed info leading on from the spec
A product prototype is produced
Sometimes 1 or 2 prototypes are produced and compared against the spec
Further modifications and rejections can still occur at this stage
What does the TESTING AND MODELLING entail?
Test product/packaging in usage situations
Sensory testing to refine product
Adjust where necessary
Once all testing and development work is done, a manufacturing spec is written
The spec gives accurate info on proportions, ratios and tolerances
What does the FINAL PRODUCT PRODUCTION entail?
Produce initial product run and sell to test market
Ensures production line is adapted to suit large scale production
Finalise quality management system
Plan logistics
Work with suppliers re. Ingredients
Schedule production
What does the EVALUATION entail?
Evaluation of quality of product and refer back to spec and amend as necessary
Tweak production process to ensure efficient use of resources and optimum quality
