Focus Groups/ Group Interviews Flashcards
Focus groups are a type of unstructured ____ done with around how many people at a time?
Interview
6-12 people
In focus groups, the sociologist acts as a ___ feeding in topics/questions
Facilitator
This form of interview is favoured by ?
Interpretivists
Interpretivists like focus groups because the methods generate data that is d__
detailed/in depth
3B.) This means that focus groups help to establish?
social reality
The first case of focus groups is by which sociologist?
[studies “lads”]
Willis
the name of Willis’ study is?
‘Learning to Labour’
Willis studied WORKING CLASS boys in which city?
Wolverhampton
Willis implemented me___ pl___ to assess group ?
Methodological Pluralism
Dynamics
Willis wanted to see whether in the groups he was studying there was a ?
‘Group Leader’
The second case study for focus groups it ‘dads on dads’ by ?
Hatter et al
In Hatter et al’s research, every dad had at least one child aged ? or under
10
Hatter’s focus group looked into f___, work attitudes and ?
Fatherhood
Family life
Hatter et al also used unstructured i__ in addition to the focus groups.
Interviews
A {PRACTICAL} strength of focus groups is that group d___ can be observed
Dynamics
{PRACTICAL cont.} they’re seen as a strong combination of the strengths of which two methods?
Unstructured Interviews
N.P observation
{ETHICAL} strength: Informed ?
consent
{ETHICAL} strength} :
due to the group dyanmic, participants are aware of their ability to exert their r___
rights
{THEORETICAL} strength:
Respondent’s vi__/v__ respondents can talk about what’s important to ? & can develop their thoughts more cl__
view/voice
them
clearly
The {PRACTICAL} limitation of focus groups is that they can take ?
time
20B.) because you’re letting conversation flow and carry on ?,
it’ll take longer to ?/interpret
naturally
analyse
{ETHICAL} limitation:
you can feel pressure from your ?
peers
22B.) {ETHICAL LIMIATION:}
participants might be influenced to say things that make them d___
desirable
Peer pressure can then interpret which theoretical factor?
Validity
{THEORETICAL} limitation:
interpretations can be s___ve
subjective
{THEORETICAL} cont. -
the interview is sifting through loads of d___ and might analyse it differently to another researcher
Data
