focus groups Flashcards
1
Q
focus group
A
a group interview, often used by businesses hoping to gain insight on a topic
2
Q
strengths of focus groups
A
-more detail
-can observe group behaviour
-might be more valid than an interview
-more variety of information
-people can bounce of eachother and observe ideas
3
Q
weakness of focus groups
A
x-some participants could be quiet
x-some may just go with the group
x-time consuming
x-could be difficult to access the groups
3
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5
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