First chapter Flashcards
strategy definition
The strategy is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization
Strategic management
Strategic management focuses on integrating management, marketing, finance and
accounting, production and operations, research and development, and information systems to
achieve organizational success
strategy-formulation issue
The decision to expand or diversify operations
Strategy implementation
considered to be the most difficult stage in the
strategic-management process because it requires personal discipline, commitment, and
sacrifice.
One of the fundamental strategy evaluation activities is reviewing external and internal factors that are the basis for current strategies.
is reviewing external and internal factors that are the basis for current strategies.
The strategic-management process.
An objective, logical, systematic approach for making major decisions in an organization