First chapter Flashcards

1
Q

strategy definition

A

The strategy is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization

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2
Q

Strategic management

A

Strategic management focuses on integrating management, marketing, finance and
accounting, production and operations, research and development, and information systems to
achieve organizational success

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3
Q

strategy-formulation issue

A

The decision to expand or diversify operations

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4
Q

Strategy implementation

A

considered to be the most difficult stage in the
strategic-management process because it requires personal discipline, commitment, and
sacrifice.

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5
Q

One of the fundamental strategy evaluation activities is reviewing external and internal factors that are the basis for current strategies.

A

is reviewing external and internal factors that are the basis for current strategies.

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6
Q

The strategic-management process.

A

An objective, logical, systematic approach for making major decisions in an organization

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