FINAL: PPTS Flashcards
Emotional appeal when the writer hopes to lead the audience to accept the claim based on their emotional reaction to the argument
“Suffering” “experience”
-propagandistic
-polemical
Pathos
When writers come across as trustworthy and credible regarding the argument that they are making
“Character”
-reputation
-shared values between speaker and audience
-experience
-knowledge
Ethos
Appeals to logic through the use of reason and evidence
“Embodied thought”
-offering clear rational ideas, and thinking logically by having a clear main idea, using specific details, facts, statistics, or expert testimonies
Logos
Considering your rhetorical situation, the suitable time and place for making an argument and the most opportune ways to make it
Kairos
Time and place the text was written or spoken
Occassion
Circumstances, atmosphere, attitudes, and events surrounding the text
Context
The goal that the speaker wants to achieve
Purpose
Art of persuasion.
Thoughtful, reflective activity leading to effective communication including the rational exchange of opposing viewpoints
Rhetoric
The classical oration
- Introduction
- Narration
- Confirmation
- Refutation
- Conclusion
Specific examples to major premise/generalization
Inductive reasoning
Major premise/generalization to specific example
Deductive reasoning