FINAL EXAM CHP18, 10, 19 Flashcards
Marketing mix may vary according to:
National culture, economic development, product standards, and distribution channels
Why do businesses use the foreign exchange market?
o Convert payments received for its exports, income received from foreign investments, or income received from licensing agreements with foreign firms.
o Make payment to a foreign company for its products or services in its country’s currency.
o Invest cash for short terms in foreign money markets.
o Engage in currency speculation.
Spot exchange rates
Rate at which a foreign exchange dealer converts one currency into another currency on a particular day.
Forward exchange rates
A forward exchange is when two parties agree to exchange currency and execute the deal at some specific date in the future.
Currency swaps
Simultaneous purchase and sale of a given amount of foreign exchange for two different value dates.
The law of one price (concept & exercise)
In competitive markets free of transportation costs and barriers to trade (such as tariffs), identical products sold in different countries must sell for the same price when their price is expressed in terms of the same currency.
Purchasing power parity (PPP)
Comparison of prices of identical products determine the real or PPP exchange rate.
Money supply and price inflation
o The growth rate of a country’s money supply determines its likely future inflation rate.
Inflation is when the money supply increases faster than output increases.
o A country with a high inflation rate will see depreciation in its currency exchange rate.
o Government policy determines growth rates.
Efficient market
Efficient market is when prices reflect all available public information.
Forward exchange rates should then be unbiased predictors of future spot rates.
Inefficient Market
Inefficient market is when prices do not reflect all available information.
Forward exchange rates will not be the best possible predictors of future spot exchange rates.
The three forms of currency convertibility
o Freely convertible
o Externally convertible
o Nonconvertible
Ethnocentric approach
Key management positions are filled by parent-country nationals.
Polycentric approach
Host-country nationals are recruited to manage subsidiaries, while parent-country nationals occupy key positions at corporate headquarters.
Geocentric approach
Seeks the best people for key jobs throughout the organization, regardless of nationality.
Reasons a diverse workforce may improve performance
o Diverse talents bring insights into the needs of a diverse customer base.
o An enterprise with a homogenous employee base is underutilizing talent found among women and minorities.
o Increases employee satisfaction, which results in higher productivity.