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Intro to Mass Communication GSU > final exam > Flashcards

final exam Flashcards

1
Q

strategic communications

A

-aim to persuade an audience

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2
Q

two step flow model

A

mass media- opinion leaders- people in contact with opinion leaders

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3
Q

two way symmetry model

A

understands public relations as a system of managing relationships between organizations or individuals and their many publics

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4
Q

ethics

A

a branch of philosophy that examines moral questions

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5
Q

morals

A

what we believe to be right or wrong

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6
Q

golden rule

A

do unto others as you’d have them do to you

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7
Q

golden mean

A

find balance between two extremes is the most ethical way

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8
Q

categorical imperative

A

universal law that applies to all without exception

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9
Q

practical imperative

A

no person can be used as a means to someone’s end

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10
Q

utilitarianism

A

the most ethical action does the greatest good for the greatest number

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11
Q

ethics in journalism

A

misrepresentation

plagiarism

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12
Q

ethucs in advertising

A

deceptive ads

puffery

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13
Q

ethics in PR

A

conflicts of interest

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14
Q

ethics in entertainment

A

sex

stereotypes

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15
Q

libel

A

written defamations

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16
Q

censorship

A

suppression of speech

17
Q

slander

A

spoken defamation

18
Q

fairness doctrine

A
  1. required broadcasters to devote some of their airtime to discussing controversial matters of public interest
  2. air contrasting views
19
Q

mechanical solidarity

A
  • based on resemblances
  • low volume of population
  • highly religious
  • attach supreme value to society/ interests of society
20
Q

organic solidarity

A
  • based on division of labor
  • high volume of population
  • attach supreme value to individual dignity, equality of opportunity, work ethic, social justice
21
Q

mass society

A
  1. avg ppl vulnerable to media
  2. media is able to directly influence minds of avg ppl
  3. bad long term consequences are a likely result
  4. mass media debases hgiher forms of culture bringing a genreal declin in civilization
  5. social chaos initiated by media will likely be resolved with totalitarian social order
  6. to deal with this threat media must be brought under elite control
22
Q

magic bullet theory

A

info injected into a passive audience having a uniform impact on people

23
Q

dominant reading

A

hegemonic response…/?

24
Q

negotiated reading

A

audience accepts the content and adapt it according to their social background

25
Q

oppositional reading

A

audience understands content but rejects its message

26
Q

priming

A

what happens when we activate an idea in people’s mind

27
Q

political communication

A

pure discussion about the allocation of public resources, official authority, and official sanctions
-content and purpose makes it political

28
Q

responsibilites of media

A 
must inform citizens
must explain meaning and significance
provide platform for political discourse
watchdog role
channel for advocacy of political viewpoints
29
Q

overton window

A

describes range of ideas tolerated in public discourse

30
Q

trial balloon

A

intentional news leak that politicians use to assess public opinion

31
Q

opinion polls

A

politicians that lead in the polls tend to recieve more positive coverage
-politicians that trail get negative coverage

32
Q

negative advertising

A

creates avoidance among views

-depress voting among less involved voters and polarizes voters that are involved

33
Q

consequences of globalization

A
  • economic convergence- intro western content through regional channels
  • freedom of info
34
Q

global media in authoritarian states

A
  • control flow of radio/TV content
  • restrictive journalism and news broadcast
  • firewall to block access to foreign companies
  • strong regulations over foreign companies
  • online access owned by govt
35
Q

cultural imperialism

A
  • practice of promoting/imposing a culture of powerful nation over less powerful nation
  • loss of native identity
36
Q

cultural hybridity

A

blending of elements from different cultures

-tailor content to sell in foreign markets

37
Q

disadvantages of cultural hybridity

A
  • influences foreign media
  • lack of diversity
  • corporate racial and gender bias

Intro to Mass Communication GSU (3 decks)

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