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Intro to Mass Communication GSU > exam one > Flashcards

exam one Flashcards

1
Q

media convergence

A
  1. the coming together of computing telecommunications and media in a digital environment
  2. takes place when products typically linked to one medium show up on many media. (example-watching NBC on smartphone)
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2
Q

brief history of the telegraph

A

changed communication for people, businesses, and news
it was expensive to use though and had technological issues such as: line interference, lack of infrastructure, and needed to know morse code

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3
Q

brief history of the telephone

A

Alexander Graham Bell

easier to use than telegraph

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4
Q

how is the telegraph and later the telephone examples of media convergence

A

n

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5
Q

what are the three aspects of media convergence

A

cultural, economical, technological

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6
Q

describe technological convergence

A

most visible/apparent
digital media form
digitalization makes moving messages from one medium to another much easier

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7
Q

describe economic convergence

A

merging of internet/telecommunication companies with traditional media companies (consolidation)

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8
Q

describe cultural convergence

A

when media crosses cultures

active audience- user becomes producer

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9
Q

consequences of media convergence

A

info that used to be shared by human interaction can now be shared indirectly and more easily

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10
Q

implications of media convergence

A

m

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11
Q

what is media literacy

A

ability to analyze, evaluate, and process mediated messages as well as the creative/production skills necessary to self expression and participation in democratic life

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12
Q

why is media literacy important

A

n

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13
Q

what is framing

A

picking elements to create a narrative with interpretation

guides audience to think a certain way

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14
Q

what are the functions of mass communication/ mass media

A

surveillance, correlation, cultural transmission, entertainment

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15
Q

describe surveillance

A

info about what is going on in society

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16
Q

describe correlation

A

media interpretation of events and issues that help individuals understand their roles within the larger society.

  • ex: ads shape public opinion
  • media can help maintain social stability
17
Q

describe cultural transmission

A

transference of dominant culture/subcultures from one generation to the next

18
Q

describe entertainment

A

to entertain

can perpetuate stereotypes

19
Q

what are the impacts of the concentration of media ownership

A

less diversity of different opinions, and possible silencing of non mainstream voices

20
Q

how do media giants hurt democracy

A

corporate media have affected quality of communications content

  • lobby govt to further their own corporate interests at expense of public interest
  • ex: Washington Post is owned by amazon
21
Q

functions of books

A

entertainment
cultural transmission
correlation

22
Q

give a brief history of books

A

monastic scribes made the first version of books

-expensive, low literacy, slow to produce

23
Q

how did books lead to nationalism

A

creation of communities through language and text

24
Q

two step flow model

A

opinion leaders interpret media and pass on their influence/ideas to the masses

25
Q

history of newspapers

A
  • commercial press reported on ship’s arrivals, departures, cargo, weather
  • partisan press is after independence and before 1830s. most US papers affiliated with political parties
26
Q

Samuel morse

A

1st commercial demonstration of working telegraph systems

27
Q

media grammar

A

underlying rules, structures, and patterns by which a medium presents itself

28
Q

Murdock and golding

A

only media companies that are commercially successful will survive

29
Q

Gramsci

A

we’re mot ruled by force but by ideas

30
Q

Althusser

A

est Ideological State Apparatuses

-creates institutions that maintain social order and make sure rules that govern society are enforced

31
Q

journalism has two main forces what are they

A
  1. rules of journalism
  2. rules of economics
    aka be commercially successful and publish pieces first, air programs ppl want to see, etc
32
Q

media bias

A

news organizations slant news coverage unfairly contrary to professional journalisms stated goals of balanced coverage and objectivity

33
Q

printing press

A

combining printing press with existing book binding technology enabled mass production

34
Q

how were books revolutionary

A

languages become standardized
required more people to be literate
established languages of power

35
Q

postal act of 192

A

the post office made a system of post roads and delivery routes
-govt delivery of newspapers to subscribers at cheap rates

36
Q

Golden Age

A

power printing press with steam made production faster

37
Q

Benjamin Day

A

instead of yearly subscriptions he had newsboys selling on street
-Penny Press - selling papers for a penny and sold space in the paper for ads

Intro to Mass Communication GSU (3 decks)

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