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Intro to Mass Communication GSU > exam two > Flashcards

exam two Flashcards

1
Q

lexical diversity

A

different words used in songs

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2
Q

recording industry

A
  • few large firms control industry
  • labels favor well est genres with mass market appeal
  • online distribution increases musical diversity
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3
Q

functions of recording industry

A

entertainment

cultural transmission

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4
Q

1950s for music

A
  • birth of rock and roll
  • intro to 45 rpm single
  • radios = top 40 music list was born
  • emergence of teens as economic force
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5
Q

payola scandals 1959

A

record labels paying radio stations to play certain songs

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6
Q

1960s for music

A

rise of motown

british invasion

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7
Q

consolidation of music industry

A

big 3 companies control 90% of market

  • Sony Music
  • Universal Music Group
  • Warner Music Group
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8
Q

Recording Industry Association of America

A
  • trade organization representing the major american music labels worldwide
  • they create, manufacture, and/or distribute approx 85% of all US music
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9
Q

most modern tv networks started as radio networks

and tv programs

A

NBC
ABC
CBS

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10
Q

one to many model

A

one source and many receivers

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11
Q

people listen to the radio for an avg of ____-

A

2.5 hours a day

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12
Q

types of radio

A

AM
FM
Satellite
Online

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13
Q

functions of radio

A

surveillance
entertainment
correlation

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14
Q

fm radio

A

invented by edward howard armstrong 1934

-1st half of 20th century most people used AM

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15
Q

radio competing with tv

A

to reinvent radio

  • specialization
  • segments
  • pocket radios
  • recorded music
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16
Q

functions of photography

A

surveillance
cultural transmission
correlation

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17
Q

kodak

A

george eastman
film 1888
inexpensive cameras
in 70s commanded 90% of film sales and 85% of camera sales
one of most important camera companies until 2000

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18
Q

function of movies

A

entertainment
cultural transmission
-most commercially produced films intent is to make money

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19
Q

silent movie era

A

1890s to 1920s

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20
Q

first successful talkie

A

the jazz singer

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21
Q

5 major move studios

A
  • MGM
  • Paramount
  • Warner
  • 20th century fox
  • RKO
22
Q

supreme court ruled movie studios couldn’t own

A

movie theaters

23
Q

cultivation theory

A

those who watch more tv are more likely to see real world in terms of values images portrayals and ideologies that emerge through lens of tv

24
Q

mean world syndrome

A

violence related content makes views believe world is more dangerous than it actually is

25
Q

selective exposure

A

ppl prefer exposure to arguments supporting their position over supporting other positions
-more likely to consume content that goes along with their viewpoints

26
Q

functions of tv

A

surveillance
entertainment
correlation
cultural transmission

27
Q

what it takes to be interactive

A
  • responsive
  • doesn’t completely control
  • isn’t completely controlled
  • doesn’t respond in completely random fashion
28
Q

examples of interactivity

A
  • dialog btwn human and computer program
  • dialog affects type of feedback received, changing as dialog continues
  • audience has some measure of control over media content and order its seen
29
Q

interactive media

A

encourages users to learn and explore

  • quizzes, games, hyperlinks
  • changes media experience for users
30
Q

user interfaces

A
  • junction between medium and a user
  • computers bc of their complexity need more user interfaces than traditional media
  • allow for more active audience
31
Q

TV user interfaces

A
  • buttons to control color, sound, screen dimensions

- remote control

32
Q

Intuitive Interfaces- Keyboards

A
  • 1st typewriters ordered letters in alphabetical order

- QWERTY keyboard takes into account frequency of letters in words and orders them in a way the keys won’t get jammed

33
Q

Intuitive Interfaces- Computer Mouse

A

device to manipulate computer data in an easy way

34
Q

graphical user interfaces

A

increased storage capacity

addition of audio and video

35
Q

internet protocol

A

1974

common language to use btwn computers so they can communicate

36
Q

world wide web

A

1991

http and html

37
Q

broadband

A

crucial to receive audio and video in real time for streaming

38
Q

US vs Microsoft

A

windows had a monopoly and microsoft was required to share its application programming interfaces with 3rd party companies

39
Q

social media

A

use of technology combined with social interaction to create value

  • choice
  • conversations
  • curation
  • creation
  • collaboration
40
Q

gatekeeping

A

news is controlled content and they control how you get that content because they control distribution

41
Q

dialogic communication

A

publish then filter

many to many

42
Q

types of social media

A

email
chat rooms
blogs
social networking platforms

43
Q

big data

A

everything we do on internet can be tracked and used as data

44
Q

agenda setting

A

type of social learning

  • ppl learn about relative importance of issues in society through amount of coverage the issues receive in media
  • more media coverage= more concern
45
Q

Joseph Pulizter

A

yellow journalism

46
Q

yellow journalism

A

based on sensationalism over facts

47
Q

descriptive journalism

A

conceived as focusing mainly on what where when who and verifiable facts

48
Q

interpretive journalism

A

focused mainly on why and how. doesn’t go beyond fact focused journalism

49
Q

literary journalism

A

personal view
description of emotions
1st person narrative
feature stories

50
Q

alternative journalism

A

19th century british socialist newspapers

51
Q

public journalism

A
  • listen to stories/ideas of citizens
  • approach stories in alternative ways
  • present issues that stimulate citizen deliberation
  • report on relevant problems that increase public knowledge about possible solutions
52
Q

citizen journalism

A

citizens playing active role in process of collecting reporting analyzing news

Intro to Mass Communication GSU (3 decks)

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