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COMS 210 > Final Exam > Flashcards

Final Exam Flashcards

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1
Q

What are cultural studies based on?

A

Critical theory and Frankfurt school of thought

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2
Q

Who is in charge of the critical studies?

A

Stuart Hall

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3
Q

When did Stuart Hall die?

A

This February

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4
Q

Cultural studies are loosely based on whose works?

A

Karl Marx

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5
Q

What do socialists do with the interpretive approach?

A

they take it and they are critical of it

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6
Q

What are socialists critical of?

A
  • Interpretive approach
  • Empiricism
  • quantitative methods
  • Body counts
  • Cause/effects research
  • science (social and physical)
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7
Q

What do socialists prefer?

A
  • Ideas
  • Meaning
  • Language
  • Symbols
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8
Q

Stuart Hall is critical of how media do what?

A
  • it maintains power and dominance

- language is used to maintain that

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9
Q

Who are the “haves”?

A

those who have power, money, and control

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10
Q

Who are the “Have nots”?

A

those who do not have power, money, and control

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11
Q

What is corporate control?

A

when you have money and control you can put out whatever you want

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12
Q

Who is the obstinate audience?

A

people do not have to believe what they are told

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13
Q

What does Hall want the obstinate audience want you to do?

A

Hall wants them to be resistant.

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14
Q

Hall doesn’t believe that it is what info is presented but what?

A

Whose information it is

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15
Q

Hegemony

A

the sway (influence) of one country over another

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16
Q

Where are other sways?

A
  • one country over another
  • one region over another
  • the “haves” over the “have nots”
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17
Q

What is coercion?

A

prop up the status quo of the dominant

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18
Q

What is a theory?

A

a theory is a system of assumptions, accepted principles, and rules of procedure devised to analyze, predict, or otherwise explain the nature or behavior of a specified set of phenomena.

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19
Q

Who came up with the cultivation theory?

A

George Gerbner

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20
Q

When did George Gerbner die?

A

in 2005

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21
Q

What does the cultivation theory have to do with?

A

people’s attitudes

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22
Q

What is the #1 message in programming?

A

violence

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23
Q

What passed religion in storytelling?

A

Television

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24
Q

What is content analysis?

A

index of violence

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25
What are the two types of TV?
- Research on drama and | - News
26
Who are light TV viewers?
2 hrs or less of TV a day
27
Who are heavy viewers?
4 hrs of more of TV
28
What is the mean world syndrome?
- The world is out to get you - People can't be trusted - More police than in reality
29
What is resonance?
experience a real life event all over through television
30
Who is responsible for the agenda setting theory?
Maxwell McCombs and Donald Shaw
31
What is the agenda setting theory?
media doesn't tell us what to think but what to think about
32
What is the Geico Pigs name?
Maxwell
33
Who were the two presidents that were impeached?
Bill Clinton and Andrew Johnson
34
What does media transfer?
the salience of a news story to the consumer
35
What is the perfect example of agenda setting?
Watergate
36
Who were the two news people who helped Watergate go "viral"?
Bob Woodward and Carl Bernstein
37
What was the book written based off the information gathered from Watergate?
"All the President's Men"
38
According to the agenda setting theory, who made the Watergate important?
The newspaper
39
What kind of relationship does the agenda setting theory try to find?
A cause/effect theory
40
The agenda setting theory looks at about the newspaper?
- position and length of the story | - Who is most susceptible to media
41
Who is susceptible to the media?
- high index of curiosity - high need for orientation - high relevance - uncertainty
42
the agenda setting theory tells us that media tell us what not to think but what?
how to think about it
43
How does the agenda setting theory view framing?
same story but different networks show different parts based on their agenda.
44
Who sets the agenda according to the agenda setting theory?
1-News editors (gate keepers) 2-Politicians or their spin doctors (PR) 3- Public relations professionals 4- Interest aggregations
45
According to George Gerbner what is TV?
Society's institutional story teller
46
What did George Gerbner study?
the level of violence on TV and how it correlates to how someone perceives the world
47
What was George Gerbner theory?
the theory of cultivation
48
What was George Gerbner paradigm?
the Cultural indicators paradigm
49
What is mainstream?
blurring, blending, and bending that those who watch a lot of TV undergo
50
What is resonance?
when real life is like the TV viewers are susceptible to TV/s power
51
What is the institutional process analysis?
an attempt to understand behind the scenes in a media organization
52
What is symbolic environment?
The socially constructed, sensory world of meanings that in turn shapes our perceptions, experiences, attitudes, and behavior
53
Who came up with the idea of media ecology?
Marshall McLuhan
54
What is the tribal age according to McLuhan?
an acoustic era where the senses of hearing, taste, and smell were developed far beyond the ability to visualize.
55
What is the age of literacy according to McLuhan?
a visual era; a time of private detachment because the eye is the dominant sense organ
56
What can be done in the literacy age that cannot be done in the tribal age?
Something can be taken out of context.
57
What became untrue with the start of the literacy age?
Hearing was no longer trustworthy because of proof in writing
58
What is the print age according to McLuhan?
a visual age, mass-produced books usher in the industrial revolution and nationalism, yet individuals are isolated.
59
What is the electronic age according to McLuhan?
an era of instant communication; a return to the global village with all-at-once sound and touch
60
What does McLuhan think electronic media are doing to the human race?
Causing them to return to tribal instincts
61
What are ideologies as defined by Hall?
the mental framework i which different classes and social groups deploy in order to make sense of the way society works.
62
What does Hall think is a mistake?
to treat communication as a separate academic discipline

COMS 210 (5 decks)

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