Final Exam Flashcards
On brand perspective slide!! the one where buyers and sellers are talking about what is being exchanged (buyers give personality, sellers basis of product story)
there is an important connection to consumer decisionmaking slide
RELATES TO INFORMAITON SEARCH on the customer behaviour slides!!
What specific costs does a customers brand perspective reduce?
theres a connection here!
online exam
april 23rd
Involved everything odne related to class!!! videos/ notes/ eerything
involves: questions around a case!!!! so you need to be able to actively read and take notes highlight the key takeaways so you can apply it
is the pricing strategy that magic bowl used just before being discountinued approaporite for the stage of the produc tlife cycle
https://d2l.ucalgary.ca/d2l/le/content/649306/viewContent/6744870/View last slide!!!!
no you should cut price
