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IPE-213 > Final Exam > Flashcards

Final Exam Flashcards

1
Q

What is communication campaign

A

planned process of disseminating messages to influence behavior in a particular group/population through a coordinated process

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2
Q

Describe communication campaign process

A
  • identifying your key target audiences (TAs): Whom do you need to reach?
  • identifying the best communication channels
  • determining the messages to be communicated for each TA
    identifying a sequence of activities - “unfolding” of a campaign
  • use of formative research w/ the target audience in order to be sure that messages & channels are effective
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3
Q

What are communication campaigns a combination of

A

different modes of communication & channels (mass media, internet, social media, indigenous channels)

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4
Q

Categories of Theoretical Models

A

Individual models: communication campaign that aim to change individual awareness, knowledge & skills
Social Diffusion models: communication campaigns that aim to change public norms
Institution Diffusion models: communication campaigns that aim to change “elite opinion” or institutional behavior, including policy changes
More Currently: communication campaigns using virtual dissemination, networking

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5
Q

Populations that engage in health risk bbehavior

A
  • migrant workers who don’t speak English & have limited access to healthcare
    youth from high crime communities & histories of family dysfunction
    lack of income, low educational levels, limited access to health
  • youth who drop out of school
  • adults or youth returning from prison
  • ppl apart of any historically excluded or marginalized communities
  • poverty communities
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6
Q

How do the Health Belief Model, TTM & Ecological Model view behavior?

A
  • an output of rational thinking processes where a person’s “behavioral decision” is based on calculations about health consequences etc
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7
Q

Describe the hard reduction approach

A

-meets ppl “where they are”
- focus on the reduction of the most pressing health impacts
- not being judgemental about the person as a whole

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8
Q

What’s the basic idea behind barm reduction

A
  • many high risk individuals have multiple problems & difficult situations in their lives, & may not be able to change ALL the things at least in SHORT term
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9
Q

Why are schools a good place to provide health education

A
  • kids attention & ability to learn are affected by health, nutrition & mental health
  • kids spend alot of time at school - they are a “captive audience”
  • schools become an important channel since families interact w/ them
  • history of health promotion = experience & infrastructure is already there
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10
Q

Define comprehensive school health education

A

-classroom instruction that addresses the physical, mental , emotional & social dimensions of health

  • develops health knowledge, attitudes & skills & tailored to each age
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11
Q

The WHO developed what framework

A

health promoting schools framework

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12
Q

Human life is inseparable from

A

communication

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13
Q

communication is inseparable from

A

human life

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14
Q

Why was federal funding banned

A

for needle exchange programs until 2016

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15
Q

When did federal funding get banned for needle exchange programs

A

until 2016

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16
Q

Not all disparities include

A

culture or racial diversity

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17
Q

Generative approach can focus on

A
  • context & the integration of factors that include risk behaving individuals construct & organize their actions
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18
Q

Community mobilization can help

A

create better access to heath care to remove environmental factors that affect minority communities

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19
Q

Creating better access to health care to remove environmental factors that affect minority communities is

A

community mobilization

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20
Q

What is difficult to obtain due to school age children being minors

A

epidemiologic data from schools

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21
Q

Which theory & model acknowledge social & cultural factors that influence behavior

A

Public Health Theory & Ecological Model

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22
Q

Public Health Theory & The Ecological Model acknowledge what

A

social & cultural factors that influence behavior

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23
Q

Mutual respect and understanding with a resolution to conflict in a cooperative way is what matters in

A

internet based relational approach

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24
Q

Internet based relational approach matters b/c

A

Mutual respect and understanding with a resolution to conflict in a cooperative way

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25
Q

How does branding help advertisers

A

sell products by linking it to appeal to certain segments of consumers

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26
Q

Selling products by linking it to appeal to certain segments of consumers

A

helps advertisers branding

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27
Q

Who developed the Workplace Health Model

A

WHO - World Health Organization

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28
Q

What model did WHO develop

A

Workplace Health Promotion Model

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29
Q

Describe Workplace Health Promotion Model

A
  • growing workforce of women
  • aging work population
  • growth of organizations
  • Occupational Safety & Heath Act of 1970
  • rising cost of worker’s comp & medical care
  • prevalence of managed care
  • rise of EAPs - employee assistive program
  • expanded view of occupational health
  • passage of Affordable Care Act (if wrk doesn’t provide medical insurance)
30
Q

How does branding relate to communication campaigns

A

the idea of creating a brand image for the health behavior or behaviors - tagline, symbol or personality

31
Q

What are the 4 stages in the planning approach for communication campaigns

A
  • planning & strategy development
  • developing & pretesting concepts, messages & materials
  • implementing the program
  • assessing effectiveness & making refinements
32
Q

n

A

b

33
Q

What is branding

A

the idea of creating a brand image for the health behavior or behaviors, using a tagline, symbol, or personality

34
Q

What are the materials used in media advocacy

A
  • press or news
  • opinion pieces, letters to the editor
  • blogs, social media
  • making presentations to an editorial board
35
Q

What are the primary purposes

A
  • influence public opinion
  • influence policy makers
  • influence policy
36
Q

Describe The Truth Campaign

A
  • largest national youth-focused anti-tobacco mass media campaign

was designed to appeal to the need of independence among teens

37
Q

What are the issues when working with high risk populations

A
  • trust
  • finding the right way to communicate
  • willingness to learn
  • honesty
  • shared benefits
  • confidentiality
38
Q

What should you look for and highlight when working with high risk populations

A
  • socioeconomic constraints
  • motivations
  • meanings that have an impact on “risk behavior”
39
Q

The HBM, TPB, etc often view behavior as what

A

rational thinking processes where a person’s decision is based on calculations, health consequences etc

40
Q

What needs to be addressed following the issues with high risk populations

A
  • think of the context that may drive behavior: serious poverty, social marginalization, the need to find income
  • identify & understand motivating factors other than health that may underline the risk behavior
41
Q

What approaches take the issues into account in high risk populations

A
  • generative approach
  • hard reduction approach
42
Q

What’s the basic idea behind harm reduction approaches

A
  • high risk ppl have multiple issues, difficult situations in their lives, & may not be able to change ALL the things in SHORT term
43
Q

Describe generative approaches to understanding risk behavior

A
  • assume the human process is making a meaning of what we do
  • ppl are coherent, responsive to an environment w/ social/structural contraints & purposeful within a general way of life
44
Q

Describe generative approaches relating to risk behavior

A
  • identify the motivations of behavior among a group & the context that is carried out
  • use the idea of substitution: other behaviors that don’t pose a health risk
  • disseminate & encourage adoption of those non risky behaviors..promote conditions
45
Q

What does hard reduction focus on

A
  • specific behaviors that are the GREATEST public health threat in SHORT term, NOT judging on other behaviors that MAY require LONGER-term interventions
46
Q

What’s the goal of the application of theory OR high sick & special populations

A

to maximize health & quality of life

47
Q

What are the benefits of health education

A

improves pt, family, community health behaviors, outcomes & satisfaction

  • improves the quality of life
  • decreases anxiety
  • encourages self-empowerment
  • promotes adherence to treatment plans
  • necessary to provide independence & safety in the home
48
Q

What are the Social Determinants of Health from The Solid Facts WHO

A
  1. Social Gradient
  2. Stress
  3. Early Life
  4. Social Exclusion
  5. Work
  6. unemployment
  7. Social Support
  8. Addiction
  9. Food
  10. Transport
49
Q

What VU wants the students to accomplish through IPE

A

to learn how to function in an interprofessional team & carry this knowledge skill & value into their future practice, ultimately providing interprofessional pt care as part of a collaborative team & focused on improving pt outcomes

50
Q

What did the Heckler Report show

A

identified 6 specific issues that were major causes of disparities between minorities & the majority of the Caucasian American population

51
Q

What were the 6 specific health issues that caused disparities in the Heckler Report

A
  • cancer
  • cardiovascular disease & stroke
    diabetes
  • homicide & accidents
  • infant mortality
  • chemical dependency
52
Q

What does the Theory of Reasoned Action focus on

A

rational cognitive decision making

53
Q

What is the HBM known as

A

value expectancy theory

54
Q

Who developed the HBM

A

Hochbaum, Rosenstock, Kegels

55
Q

Describe the Health Belief Model

A
  • ppl will engage in healthy behavior
  • they value the outcome of behavior
56
Q

What is the Theory of Planned Behavior also referred to as

A

Theory of Reasoned Action (TRA)

57
Q

Describe the Theory of Planned Behavior (TPB)

A
  • explores the relationship between people’s attitudes & their behaviors
  • focuses on rational, cognitive decision making processes similar to HBM
58
Q

Key components to TPB

A

the intention to do a behavior based on
- a person’s attitude towards a specific behavior
- a person’s perception of the subjective norms associated with the said behavior

59
Q

TPB as a whole

A
  • attitude
  • subjective norms
  • behavioral intention
  • perceived behavioral control
  • perceived power
60
Q

The Transtheoretical Model stages of change

A

Stage 1: pre contemplation - no intention of taking action
Stage 2: contemplation - thinking about change within next 6 months
Stage 3: preparation - intend to take action
Stage 4: person has acted
Stage 5: maintenance - change of behavior has been made & the goal is to prevent relapse
Stage 6: termination - complete transformation of behavior change

61
Q

Describe the Transtheoretical Model (TTM)

A
  • ‘stages of change’
  • determining where a person is in relation to making a behavior change
  • focus on cooperation NOT compliance
62
Q

Key component in the Transtheoretical Model (TTM)

A

self efficacy

63
Q

Diffusions of Innovations (DOI)

A

process by which a behavior/technology makes its way into a population & is or is not adopted

64
Q

Environmental factors involved in Social Cognitive Theory

A
  • vicarious learning
  • situation
  • reinforcement (+ and - )
  • reciprocal determinism
65
Q

What characteristics involved in the Social Cognitive Theory

A
  • self efficacy
  • behavioral capability
  • outcome expectations
  • outcome expectancies
  • self control
  • emotional coping
66
Q

What was the intention of the CLAS Standards

A
  • to advance health equity
  • improve quality
  • help eliminate healthcare disparities by establishing a blueprint for health & healthcare
67
Q

What is the term health disparities refer to

A
  • related to race, ethnicity & socioeconomic status still pervade the American health care system
  • difference in health status between the majority population & population subgroups
68
Q

Describe communication overall

A

-essential function of any organism
- spoken, written & nonverbal
-includes gestures, touch, facial, eye expressions, movement & distance, appearance, symbols
- TeleHealth
- brief encounters
- all behavior is communication
- you can’t NOT communicate

69
Q

What are the potential contributors in the Ecological Model?

A
  • individual factors
  • social/cultural/group factors
  • socioeconomic factors
  • structural factors
  • political factors
  • environmental factors
70
Q

What factors does the Ecological Model include?

A
  • closer to the individual
  • related to social groups
  • related to community, society & culture
  • political & socioeconomic structures
71
Q

Which model states that no single factors influences people’s behaviors

A

Ecological Model

IPE-213 (3 decks)

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