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World Of Media > Final > Flashcards

Final Flashcards

1
Q

How has the increasing size, diversity, and structural complexity of society changed societal reliance on interpersonal (e.g., face-to-face communication) versus mass communication? How has social structure changed over history/time?


A

Less reliance on interpersonal, greater reliance on mass communication

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2
Q

What is feedback control?

A

Feedback control is a story that covers a social issue. Address problem or unstable social situation

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3
Q

What is disribution control?

A

Distribution control is when the media withholds information. when they don’t want to report internal social issues but want to report against outside interferences (lacking distribution

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4
Q

What is the protest paradigm? Can you provide specific examples of the protest paradigm?


A

Attention to appearance and behavior of protestors and show how they’re different from social norm

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5
Q

What is convergence?

A

Integration on mass media, computers, and telecommunications. (different types of media combining together in the information society)


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6
Q

What’s the role of digitization in helping to drive convergence? 


A

Digitalization transfers text into a computer readable format which is changing the way people communicate today

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7
Q

What are affordances?

A

are the technical features in the communication channels that allow users to have interpersonal communication like tweeting, or liking a post.


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8
Q

What is narrowcasting?


A

Targeting content to a smaller audience. This enhances the enrichment of the audiences experiences. Narrowcasting targets different lifestyles, needs, sex, age, or race

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9
Q

Net neutrality

A

Principle that users should not be discriminated against who uses the internet and in what way. Trying to not favor content to their business and charging their competition more

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10
Q

What is convergence?

A

Experience the same story in different ways and also get audience feedback. Print news doing more things online (trying to compete with competition)

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11
Q

Direct sales

A

consumers pay money to own products (ex. IPad)


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12
Q

Rentals

A

Direct payment for product borrowing

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13
Q

Payment for continuing service

A

Subscriptions

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14
Q

Admission to movies or theater or paper view

A

Usage fees

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15
Q

But commercial times, or page space

A

Advertising

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16
Q

Rental of content to different channels

A

Syndication

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17
Q

Compensate the creators of media content

A

License fees

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18
Q

Desirable/ educational but not profitable

A

Subsidies

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19
Q

Corporations, foundations,

A

Voluntary donations

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20
Q

What is technological determinism and how does it relate to the printing press, spread of literacy and democracy?

A

Society’s technology determines the development of social structure and cultural values. But also social political movements that were happening around that time

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21
Q

Agenda setting

A

first level: the more the media covers the more people think of it
Second level: more coverage of attributes the more that someone will have an opinion or those attributes

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22
Q

Hypodermic needle theory of media effects:

A

powerful direct effect in society bc of media (WWII propaganda) power to sway minds and be convincing

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23
Q

The Bobo Doll experiment was used to illustrate which media theory:


A

Classical Conditioning; Social learning theory (following behaviors) reward, punishment



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24
Q

What are the branches of government and what roles do they play in media regulation?

A

Legislative: standards of the industry) laws that empower excutive,
Excutive: enforce
Judicial: fairness doctrine

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25
Q

Marketplace of ideas

A

philosophy where “society works as a market plane” Protects free speech, bad ideas will go away (not to restrict speech)

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26
Q

First amendment

A

Freedom of speech and press. Privacy, intellectual property, ownership

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27
Q

Prior restraints

A

Bans restraints even if libelous and harmful. Journalist aren’t licensed

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28
Q

What types of speech receive more or less communication under the First Amendment (political v. commercial), including which types receive no protection?

A

Political speech has the most protection (anything that expresses viewpoint on issues)
Commercial speech is less protected, law has more function because it’s advertising intentions trying to gain profit


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29
Q

Censored American press?

A

Yes in pentagon papers

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30
Q

What is libel? What is the difference in what public versus non-public figures have to establish in order to pursue a successful libel claim

A

libel is written, fixed in broadcasting, tape, paper, or websites.
Non public Figures need to claim wrong and material damage
Public figures have to prove actual malice(known or should have know that the statement was untrue) false and went ahead anyway

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31
Q

1998 copyright term extension act

A

Protects from life to 70 years

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32
Q

Trademark

A

is language that is used to sell or identify brand (slogan/emblems).

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33
Q

Copy rights

A

Protect ideas that are in a fixed medium (music)

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34
Q

Patents

A

Protect inventions (Apple)

35
Q

Who has ultimate authority to regulate communication?

A

US Congress

36
Q

FEderal communication committee

A

Give and enforce laws

37
Q

Federal trade commission

A

Advertising regulation

38
Q

Federal elections committee (FEC)

A

Political (electoral)

39
Q

Voluntary systems of regulation

A

Film and video games

40
Q

Rebuild credibility for journalist

A

Schools, ethics accountability

41
Q

Newspaper company’s still profiting?

A

Yes but by cutting costs

42
Q

Know ethical values

A

Seek truth & Report, Minimize harm, Act independently, Be accountable/ transparent

43
Q

1996 telecommunications act

A

Can acquire more stations; local production not so good less diversity

44
Q

Horizontal integration

A

when one company owns one media across the industry

45
Q

Vertical integration

A

Owns various things to run business

46
Q

What are the Financial Interest in Syndication (FinSyn) Rules? What effected did repealing them have?

A

Prevented networks from owning shows once they broadcast they can own all aspects of the show

47
Q

People meters

A

hidden(digital) code to record the activities on data collecting, it listens across devices. It tries to confirm who’s watching certain things

48
Q

Narrowcasting

A

Trying to target a certain audience (HGTV, ESPN)

49
Q

Golden age of tv

A

High quality, changed the focus to ratings

50
Q

Morals

A

Ability to understand right and wrong

51
Q

Ethics

A

Standards of good conduct

52
Q

Potter’s box

A
  1. Define situation
  2. Identify values ( weigh the outcomes
  3. Principles
    Golden mean, golden rule
  4. Loyalties
    Greater good better than golden mean?
53
Q

Social contract theory

A

people in society have an unwritten agreement; if not upholded than the government can intervene

54
Q

Veil of ignorance

A

Treating all members of society equal so to not know who has stakes on the issue


55
Q

Categorical imperative

A

Act as if you want it to be a universal law

56
Q

Principle of utility

A

seek the greatest happiness for the greatest number of people


57
Q

Pragmatic ethics

A

That actions should be judged by their result

58
Q

Situation ethics

A

Moral principles are relative to the solution and not absolute

59
Q

What are cookies?

A

Code that is installed in your browser helps sites tailor content based on search. Pose threat to privacy

60
Q

What is the principle goal of modern public relations practice

A

Mutually beneficial relationships with publics that they seek to reach

61
Q

What persuasive effort do public relations engage in?

A

2 way symmetric relationships

62
Q

Role in lobbying in public relations?

A

Reach out to decision makers on behalf of client

63
Q

Grunig four models of public relations

A
  1. Press agentry/publicity (ex. P. T. Barnum’s)
    1. Public information (ex. Newspapers, magazine, to public)
 3. Two way Asymmetric (unbalanced)(ex. Testing to see if it worked for them and not necessarily the public)
 4. Two way symmetric(relationships are mutual beneficial) 

64
Q

As pluralism increases society’s reliance on advertising _____

A

Increases

65
Q

Hard sell

A

Sell product based on factual advertisement (car)

66
Q

Soft sell

A

Appeal to personal identity which is easier

67
Q

Soft sells and era of creativity

A

Soft sells were more emotional rather that rational

68
Q

War and advertising

A

Ww1 understand propaganda. Ww2 there was a more formal advertising for the homefront

69
Q

Video game manufacturers profit from

A

Selling cart rages

70
Q

Catharsis theory of media effects

A

if you played violent video games you would be less likely to act on those actions in real life.


71
Q

Virtual reality

A

Transported into alternate environment

72
Q

Augmented reality

A

On real environment(ex. PokemonGO)

73
Q

Artificial intelligence

A

Ability for computers to change behavior on human behavior (ex. Kinda like sims

74
Q

Urgent optimistim

A

more optimistic in games than in real life

75
Q

Social fabric

A

we connect with people because we play games with them

76
Q

Blissful productivity

A

we are happy working hard and focusing on a task instead of relaxing

77
Q

Epic meaning

A

gamers like to have a mission to overcome.

78
Q

Cultural proximity

A

Notion that globally audiences prefer content that is proximity instead of distant. (ex. Spanish soap operas, music)


79
Q

Thoughts on US copyright internationally

A

restrictive/oppressive of the entire country, are overly restrictive/aggressive enforced, particularly when it comes to derivative works.


80
Q

3 top county movies made

A

India, Nigeria, US

81
Q

Why are US films so good?

A

They have more funding and greater production value

82
Q

Centrifugal forces

A

from the middle going outwards.) Help expand possibilities of representation of race and ethnicity in the media. But the industry lore that always had another “reason” behind why they were popular


83
Q

Centripetal force

A

force from the outside in) (ex. Ramp going into the highway, flower petal)

World Of Media (6 decks)

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