Ch 1 Media Convergence

Question 1

Idea that our media combines together through the internet (digital), disruptive to traditional advertising model

Answer 1

Convergence

Question 2

Technical features that allow media to achieve goals and communication channels that allow users to perform useful functions(limit to the twitter function)

Answer 2

Affordances

Question 3

Audience research method to target content for audience subgroup based on demographic info

Answer 3

Narrowcasting

Question 4

Communication process applied to broadcast media ( has 4 parts)

Answer 4

SMCR

Question 5

Tv networks, radio stations

Answer 5

Source

Question 6

Words, sounds, moving images

Answer 6

Message

Question 7

Studio equipment (in between message and channel)

Answer 7

Encoder

Question 8

Broadcast transmitter

Answer 8

Channel

Question 9

Radio, TV sets (in between channel and receiver)

Answer 9

Decoder

Question 10

Viewer/ lister

Answer 10

Receiver

Question 11

Idea that servicer providers have to provide the same service regardless of the speed that flow of content

Answer 11

Net neutrality

Question 12

Gap in internet usage between rich and poor

Answer 12

Digital divide