Ch 14 Media Impacts And Behavior

Question 1

What brings causes; causes of media effects

Answer 1

Independent

Question 2

The outcomes, consequences, effects of media exposure

Answer 2

Dependent variable

Question 3

Notion that there are political leanings in the way that media is presented

Answer 3

Media bias

Question 4

Differing beliefs, knowledge, mass communication

Answer 4

Impacts of media

Question 5

Bad on learning ,health, violence, equality

Answer 5

Effects of the media

Question 6

Society’s technology determines the development of social structure and cultural values

Answer 6

Technological determinism

Question 7

The more the media covers the more people think of it

Answer 7

First level agenda setting

Question 8

More coverage of attributes the more that someone will have an opinion or those attributes

Answer 8

Second level agenda setting

Question 9

The way In which you sway or protray a story

Answer 9

Framing

Question 10

Journalist get to decide what’s news worthy

Answer 10

Gatekeeping

Question 11

Media as an expected outcome

Answer 11

Social learning theory

Question 12

Powerful direct effect in society because of media example World War II propaganda

Answer 12

Hypodermic needle theory of media affects

Question 13

Mass media exposure makes a viewpoint of the world that is not consistent with reality

Answer 13

Cultivation theory

Question 14

Siri that audience actively seek out media to meet their needs(edu, interaction)

Answer 14

Uses and gratifications

Question 15

Served as the new sample of classical conditioning social learning reward and punishment

Answer 15

The bobo doll experiment