Final Flashcards
Psychological Analysis
Attitudes
Beliefs
Values
Cognitive Dissonance
The psychological discomfort felt when a person is presented with two competing ideas or pieces of evidence
5 Categories of Audience Analysis
Situational Analysis Demographic Analysis Psychological Analysis Multicultural Analysis Interest and Knowledge Analysis
What Aristotle considered a bond between the speaker and audience
Finding common ground
Survey Options
Basic Questionnaire
Ordered Categories
Likert-type Questions
Attitude
a learned disposition to respond in a consistently favorable or unfavorable manner with respect to a person, an object, an idea, or an event
Belief
Principles, more durable than attitudes because they are hinged to ideals and not issues
Values
A guiding belief that regulates our attitudes
Critical Thinking
Active thinking in which we evaluate and analyze information in order to determine the best course of action
Traits of Critical Thinkers
Open-Mindedness Analytic Nature Systematic by Method Inquisitive Judicious Truth-Seeking Ethos Confident in Reasoning
Deductive Reasoning
Where the truth of the premises of the argument guarantee the truth of its conclusion
Inductive Reasoning
truth of its propositions lend support to the conclusion
Syllogisms
The conclusion is inferred from the premise.
Major Premise
Minor Premise
Conclusion
“All oranges are citrus fruits
Lacy is eating an orange.
Therefore, Lacy is eating a citrus fruit.”
Formal Fallacy
Error in structure of argument
Bad reasons Fallacy: occurs when we assume the conclusion of an argument is bad because a part of the argument is bad
Fallacy of Quantitative Logic: occurs when we misuse quantifying words such as “all” or “some”
Informal Fallacy
Error in reasoning
Black and White Fallacy: a fallacy that occurs when the audience is only given two choices
Slippery Slope Fallacy: a fallacy that occurs when we assume one action will initiate a chain of events that culminate in an undesirable event