Final Flashcards

1
Q

Psychological Analysis

A

Attitudes
Beliefs
Values

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2
Q

Cognitive Dissonance

A

The psychological discomfort felt when a person is presented with two competing ideas or pieces of evidence

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3
Q

5 Categories of Audience Analysis

A
Situational Analysis
Demographic Analysis
Psychological Analysis
Multicultural Analysis
Interest and Knowledge Analysis
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4
Q

What Aristotle considered a bond between the speaker and audience

A

Finding common ground

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5
Q

Survey Options

A

Basic Questionnaire
Ordered Categories
Likert-type Questions

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6
Q

Attitude

A

a learned disposition to respond in a consistently favorable or unfavorable manner with respect to a person, an object, an idea, or an event

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7
Q

Belief

A

Principles, more durable than attitudes because they are hinged to ideals and not issues

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8
Q

Values

A

A guiding belief that regulates our attitudes

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9
Q

Critical Thinking

A

Active thinking in which we evaluate and analyze information in order to determine the best course of action

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10
Q

Traits of Critical Thinkers

A
Open-Mindedness
Analytic Nature
Systematic by Method
Inquisitive
Judicious
Truth-Seeking Ethos
Confident in Reasoning
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11
Q

Deductive Reasoning

A

Where the truth of the premises of the argument guarantee the truth of its conclusion

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12
Q

Inductive Reasoning

A

truth of its propositions lend support to the conclusion

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13
Q

Syllogisms

A

The conclusion is inferred from the premise.
Major Premise
Minor Premise
Conclusion
“All oranges are citrus fruits
Lacy is eating an orange.
Therefore, Lacy is eating a citrus fruit.”

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14
Q

Formal Fallacy

A

Error in structure of argument
Bad reasons Fallacy: occurs when we assume the conclusion of an argument is bad because a part of the argument is bad
Fallacy of Quantitative Logic: occurs when we misuse quantifying words such as “all” or “some”

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15
Q

Informal Fallacy

A

Error in reasoning
Black and White Fallacy: a fallacy that occurs when the audience is only given two choices
Slippery Slope Fallacy: a fallacy that occurs when we assume one action will initiate a chain of events that culminate in an undesirable event

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16
Q

Credible Sources

A

Peer Reviewed
Not for Profit
Within 10 years

17
Q

Periodicals

A

Periodicals have more recent info than books

Journal of the American Medical Association, Harvard Law Review, Quarterly Journal of Speech

18
Q

The Library provides…

A

Books
Periodicals
Online Database

19
Q

Ethics and Expectations of an Interview

A

Arrange a time and place that works for them with email or phone call
Be flexible, write down questions before,
Ask permission to record
Follow up and say “thank you”

20
Q

APA

A

Contributor’s Names (last edited date). Title of Resource. Web Address.

21
Q

Interlibrary Loan

A

1) Library.pepperdine.edu
2) MyLibrary tab ->interlibrary loan
3) Log in to wavenet and fill out info to request book

22
Q

Constructing clear and Vivid Language

A

Use simple, concrete, and precise language

23
Q

Spotlighting

A

Language like “male nurse” that suggests a person is deviating from the normal person who would do a particular job and implies that someone’s sex is relevant to a particular job

24
Q

Language Pitfalls

A
Profanity
Exaggeration
Powerless Language
Incorrect Grammar
Clilches
Language that is central to popular culture
25
Q

PowerPoint

A
Slide layout
Backgrounds and effects
Colors
Fonts Text
Images
Graphs and charts
26
Q

Slideware

A

Powerpoint, Keynote, Google Slides, Prezi, Open Office Impress

27
Q

Monroe’s Motivated Sequence

A

Attention Step: Thesis, attention-getter, goals, credibility statement, stance of policy, and preview of speech
Need Step: Outline all the current problems
Satisfaction: Discuss the policy in depth and outline your solutions
Visualization: Help the audience see what will happen if this isn’t helped
Action Appeal: Invite the audience to help. Call to action

28
Q

Ethos

A

Credibility

29
Q

Logos

A

Logical means to proving an argument

30
Q

Pathos

A

Emotional appeals

31
Q

Fallacies

A

Bandwagon Fallacy
Appeal to Flattery
Appeal to Misplaced Authority
Either-or

32
Q

Four Argumentative Designs

A

Monroe’s Motivated Sequence
Direct Method Pattern
Casual Pattern
Refutation Pattern

33
Q

Martin Luther King Jr.’s Speech

A

Allusion: “Fivescore years ago” Negro Spiritual, Metaphor: cashing a check, Parallelism: “we can never be satisfied”, “I have a dream”, “let freedom ring”

34
Q

5 methods of delivery

A
Eye Contact
Posture
Vocal Delivery
Gestures
Facial Expressions