Final Flashcards
What are the most common causes of death?
Cardiovascular disease, cancers, strokes, chronic lung disease, unintentional accidents, suicides
Name the 2 frames of health communication .
Gain frame and loss frame
Gain Frame
Emphasizes benefits associated with behaving a certain way
Ex. Health promoting behavior, risk averse
Loss Frame
Emphasizes cost associated with not behaving this way
Ex. Illness detection behaviors, risk seeking
Mouth Rinse Study
Gain and Loss Frame; slide 18-21 on health communications
Approach-orientation
People who actively seek out positive and good things: gain frame
“When I see an opportunity for something I like, I get excited right away”
Avoidance-orientated
People who actively try to avoid negative things: loss frame
“I worry about making mistakes”
Message Framing and Type of Person Study
Approach and Avoidance people; slide 26-30 of health communications
Paradox of Personal Relevance
The people that relate to the information the most are the least likely to accept it
Self Affirmation Theory
The goal of the self system is to maintain global self integrity
How do people respond to threading health information?
- Change their health behavior
- Deny the health information
- Affirm the self in alternative domain
- family, religion
Reducing Defensiveness I Study
- Affirmation essay or not
- Watch video about AIDS in young people
- Measure risk for HIV and whether they take condoms
Results: affirmed people reported feeling more at risk for HIV, twice as likely to buy condoms
Slide 35-36 of health communications
Reducing Defensiveness II Study
- Affirm self or not
- Read threatening coffee article
- Measures acceptance of information and intentions to change behavior
Results: Affirmed coffee drinkers more likely to accept risk, more likely to intend to change behavior
Effective interventions are based on _____
Theory
Scare Tactics
Intended tomaniplate public opinion about a particular issue by arousing fear or alarm; does not work
Effective interventions target _______ and appropriate levels
Multiple; individual, couple, family, community
Effective interventions are usually intense in ____ and _____
Larger size results in larger changes, more likely to lead to sustained behavior change
Stanford 5-city study
Slide 9 in behavior change
D.A.R.E study
Slide 10-11 behavior change
Active Peer Pressure
An actual demand; not so common
Ex. Have a drink or you are a loser
Passive Peer Pressure
Internalized norm, very common
Ex. You noticed that the cool kids are drinking
Effective interventions target people who are ___________ at ______
Don’t miss people who ARE at risk even if it’s hard to find them
Don’t target people who are NOT at risk even if they are right in front of you
Effective interventions are tailored to the ________
Understandable language, relatable interveners
American Legacy Foundation
Slide 19-22 anti smoking
Effective interventions keep ____ and ______ prevention distinct
Primary: keep someone from starting something unhealthy/getting illness
Secondary: intervening early to stop a behavior before it gets worse/reduce the damage an illness causes
Do abstinence pledges work?
Slide 25 in behavior change
Effective interventions are ______
Slide 29 behavior change