Final 444 Flashcards
When an effective program can be designed for attracting a serving chosen segment, the segment described a____________.
A) Measurable
B) Accessible
C) Substantial
D) Differentiable
E) Actionable
E
variable costs of a product affect its price and profitability level, and they may includes:
A) Rents
B) Salaries
C) Raw materials
D) None of the above
C
Walmart is famous for using what important type of value pricing?
A) Competition-based pricing
B) everyday low pricing
C) cost-plus pricing
D) Break-even pricing
B
___________ involves attaching features and services to differentiate a company’s offers and to support changing higher prices.
A) Break-even pricing
B) Target Pricing
C) Value added pricing
D) Cost plus pricing
C
Which of the following is a cost based approach to pricing?
A) Value based pricing
B) Going rate pricing
C) target profit pricing
D) good value pricing
C
Each PC produced by HP involves a cost of computer chips, wires, plastic packaging, and other input. Although these costs tend to be the same for each unit produced they are called__________ because the total varies directly with number of units produced.
A) Fixed cost
B) Markup price
C) Total cost
D) Variable cost
D
Which of the following is not a supply chain member?
A) resellers
B) Customers
C) intermediaries
D) Government agencies
D
A company channel decisions directly affect every________.
A) Channel member
B) Marketing decision
C) Customers choices
D) competitors actions
B
The institutions in a channel are connected by various flows. These include physical, payment flow, information flow, and __________flow.
A) promotion
B) acquisition
C) customer
D) return product
A
A producer of a strong brand that agrees to sell it’s brand to a dealer only if the dealer will take some or all the rest of the line is using_________.
A) exclusive distribution
B) exclusive dealing
C) a tying agreement
E) disintermediation
C
The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, _________, and evaluating the alternatives.
A) establishing a budget
B) identifying major channel alternatives
C) seeking regulatory approval
D) measuring objectives
B
Sometimes a seller requires its dealers to abstain from handling competitors, a product in an arrangement called_________.
A) exclusive distribution
B) exclusive dealing
C) exclusive pricing
D) disintermediation
B
Which of the following is the most logical budgeting method?
A) Percentage of sales method
B) affordable method
C) Competitive parity method
D) Objective and task method
D
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a ride to ________ distribution
A) exclusive
B) selective
C) intensive
D) administrate
E) corporate
A
When determining the number of channel members to use at each level, three strategies are available: intensive exclusive, and_______distribution.
A) multichannel
B) selective
C) international
D) direct
E) extensive
B
A company’s total marketing communications mix consist of a specific of blend of advertising, sales promotions, public-relations, personal selling , and direct marketing tools that the company used to communicate customer value and build custom relationships. Which of the following terms best describes this set of communication tools?
A) the product mix
B) product line filling
C) the promotion mix
D) the price mix
E) horizontal diversification
C
