Final

Question 1

Media, such as news-papers, in which a public relations practitioner cannot control message content, timing, or frequency.

Answer 1

Uncontrolled Channels

Question 2

The function of public relations practitioners when they are serving as a bridge or liaison between an organization and its stakeholders.

Answer 2

Boundary-spanning role

Question 3

Beliefs about right and wrong that guide the way we think and act.

Answer 3

Ethics

Question 4

The maintenance of mutually beneficial relations between publicly owned companies and stockholders, potential stockholders, and other publics in the investment community.

Answer 4

Investor Relations

Question 5

The values-driven management of relationships between an organization and the publics important to its success.

Answer 5

Public Relations

Question 6

Client-related news stories that a public relations practitioner writes and distributes to the news media.

Answer 6

News Release

Question 7

The second step in the public relations process, in which research is translated into a blueprint for achieving desired results.

Answer 7

Planning

Question 8

The process of creating and sending a persuasive message through controlled media, which allow the sender, for a price, to dictate message, placement, and frequency.

Answer 8

Advertising

Question 9

The fourth step in the public relations process, in which results of a public relations program are measured against previously stated goals and organization values.

Answer 9

Evaluation

Question 10

The maintenance of mutually beneficial relations between and among an organization and its employees.

Answer 10

Employee Relations

Question 11

The third step in the public relations process, in which tactics developed during planning are executed.

Answer 11

Communication

Question 12

A business process in which a company uses a database to help identify, select, and retain individual customers, as well as to predict customer purchasing habits and needs.

Answer 12

Customer Relationship Management

Question 13

What-who-when-where-why-how breakdowns of news releases. They are included in the media kits to assist reporters in the preparation of news stories.

Answer 13

Fact Sheet

Question 14

A process through which organizations identify and analyze emerging trends and issues for the purpose of preparing timely and appropriate responses.

Answer 14

Issues Management

Question 15

Packets of documents designed to assist reporters in covering an organization’s events and/or issues. They usually contain a news release, backgrounders, and a fact sheet. They may include pictures, graphic materials, and other information relevant to the event or issue.

Answer 15

Media Kit

Question 16

The process of gathering information. Research also is the first step in the public relations process.

Answer 16

Research

Question 17

The process of researching, creating, refining, and promoting a product, and distributing it to targeted consumers.

Answer 17

Marketing

Question 18

The premise that people seek to minimize costs and maximize rewards within their relationships.

Answer 18

Social Exchange Theory

Question 19

The premise that organizations form relationships with publics to acquire the resources they need to fulfill their goals and values.

Answer 19

Resource Dependency Theory

Question 20

The maintenance of mutually beneficial relations between and among an organization and its members.

Answer 20

Member Relations