COMS 170

Question 1

A process through which organizations identify and analyze emerging trends and issues for the purpose of preparing timely and appropriate responses.

Answer 1

Definition of Issues Managment

Question 2

What are the five best practice ideas to avert a public relations disaster on the web?

Answer 2

1. Engage Critics
2. Be Vigilant
3. Jump In and Open Up
4. Don’t Overreact
5. Stay Professional

Question 3

The definition of a Crisis?

Answer 3

Turning point for better or worse- as a decisive moment or crucial time.

Question 4

What are the five steps of the adoption process?

Answer 4

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards or Nonadopters

Question 5

They are the first to adopt. They are always eager to try new products or idea- willing to take risks. They are the first ones to own new products

Answer 5

Innovators

Question 6

The group that looks to early adopters as consumer role models. They avoid risk and wait to consider new idea after many early adopters have tried it and liked it. They have a great deal of contact with mass media, sales people, and early adopter opinion leaders.

Answer 6

Early Majority

Question 7

They are cautious about new ideas. Often they are older than the early majority group and set in their ways. Strong social pressure from their own peer group may be needed before they adopt a new product/idea. They ignore media and sales people.

Answer 7

Late Majority

Question 8

This group tend to do things the way they’ve been done in the past are very suspicious of new ideas. Laggards trend to be older and less well educated. They may also be low in social status and income. The main information source is within their group.

Answer 8

Laggards/Nonadopters

Question 9

What are the fours different and distinct phases of a crisis?

Answer 9

1. Padromal
2. Acute Crisis Stage
3. Chronic Crisis Stage
4. Crsis Resolution Stage

Question 10

The warning phase. Warning size. Anytime you are not in crisis, you must be prepared. Question whether something should be done. The what if questions. Is known as what phase of a crisis?

Answer 10

Padromal

Question 11

This is the point of no return. The stage that most people have in mind when they hear crisis. The eruption phase. Proper planning will help you make the right decisions to control the situation. Shortest phase of a crisis.

Answer 11

Acute Crisis Stage

Question 12

This is when the carcass gets picked clean. The clean-up stage. Newspaper Expose, Congressional Investigation, or Audit. This is a time when hostile takeover or attempts of bankruptcy.

Answer 12

Chronic Crisis Stage

Question 13

The final stage. The organization is well and whole again.

Answer 13

Crisis Resolution Stage

Question 14

What are the Ten Key Steps in a Crisis?

Answer 14

1. Assemble a team.
2. Identify Issue
3. Gather Information
4. Crisis Assessment
5. Consider Response Options
6. Compose Key Messages
   g. Plan Course of Action
   h. Inform Audiences.

Question 15

What are the three key points for messaging?

Answer 15

1. Say what you need and stop talking.
2. Acknowledge, pivot and redirect
3. Reject the premise of any question that you do not like.

Question 16

Those media that the public relations practitioner has actual control over, such as a company newsletter or ads.

Answer 16

Controlled Media

Question 17

Those media whose actions are not under the public relations practitioners control, such as community newspapers, TV and radio stations.

Answer 17

Uncontrolled Media

Question 18

Activities intended to build open channels of communication between organizations simuitaneously. Only the most news worthy information or events should be presented in a news press conference.

Answer 18

News Press Conference

Question 19

What makes a newsworthy news (press) conference

Answer 19

1. Local
2. Timely
3. Conflict
4. Visual
5. VIPS

Question 20

What are the Step-By-Step Planning and Preparation Elements of a News Press Conference

Answer 20

1. Decide on a Message
2. Choose your Speakers.
3. Choose a Location
4. Choose your Visuals
5. Prepare your Materials
6. Build your Media List
7. Pitching Your Event
8. The Event Itself
9. After the Event

Question 21

The premise that people seek to minimize costs and maximize rewards within their relations.

Answer 21

Social Exchange Theory

Question 22

The function of public relations practitioners when they are serving as a bridge or liaison between an organization and its stakeholders.

Answer 22

Boundary-Spanning Role

Question 23

The maintenance of mutually beneficial relations between publicly owned companies and stockholders, potential stockholders, and other publics in the investment community.

Answer 23

Investor Relations

Question 24

The maintenance of mutually beneficial relations between and among organization and its employees

Answer 24

Employee Relations

Question 25

A business process in which a company uses a database to help identify, select, and retain individual customers, as well as predict purchasing habits and needs.

Answer 25

Customer Relationship Management

Question 26

The process of researching, creating, refining, and promoting a product and distributing it to targeted audiences.

Answer 26

Marketing

Question 27

The process of creating and sending a persuasive message through controlled media, which allow the sender, for a price, to dictate the message, placement and frequency.

Answer 27

Advertising

Question 28

The premise that organizations from relationships with publics acquire the resources they need to fulfill their goals and values.

Answer 28

Resource Dependency Theory

Question 29

The maintenance of mutually beneficial relations between and among an organization and its members.

Answer 29

Member Relations

Question 30

Beliefs about right and wrong that guide the way we think.

Answer 30

Ethics.