final Flashcards

1
Q

4 reasons International retailers are coming to Canada

A
  • retail landlords in Canada are willing to accomadate, offer customizable spaces
  • increase demand for luxury goods
  • diversity in canada
  • increases in tourism
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2
Q

why Canadian brands aren’t succeeding in America

A
  • unable to secure good realestate
  • underfunded advertising budgets
  • underestimating the competitive market
  • no proper research
  • not enough money
  • exchange rates
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3
Q

expanding internationally helps to…

A

increase sales, leverage knowledge and systems across a greater sales base

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4
Q

international expanding is risky because…

A

different government regulations, cultural traditions, consumer preferences, supply chains and languages

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