week 8 Flashcards
1
Q
define e-commerce
A
- uses the internet and web to transact business
- for indivduals and organzations
2
Q
define tech drivers
A
-wireless technologies
- broad band
- social networking
- lowers cost to create e-commerce webistes
3
Q
what are the 8 tech dimesions + signifance
A
- ubiquilty
- global reach
- universal standards
- richness
- interactivity
- information density
- personilaztion/ customzation
- social technology
4
Q
ubiquity
A
avaliable everywhere anytime - conveience
5
Q
global reach
A
international market
6
Q
universal standards
A
same internet standards
7
Q
richness
A
video, audio and text
8
Q
interactivity
A
interactive with the user - personalization
9
Q
infromation density
A
better informations quailty at lower cost
10
Q
personalzation/ customization
A
personalized messages
11
Q
social technolgy
A
conent creation and distrubtion
12
Q
information asymmetry
A
one party in a transaction has more information that is important for the transacrion than the other party
- reduced search and transaction costs, menu costs
13
Q
digital goods
A
- goods that can be delivered over a digital network
- costs of producing first unit is almost entire cost of product
14
Q
types of e-commerce
A
Business to business (B2C)
business to business (B2B)
- product based
- service based
- software based
consumer to consumer (C2C)
15
Q
what are the 7 e-commerce business models
A
- portal
- etailer
- content provider
- transaction broker
- market creator
- service provider
- community provider
16
Q
portal
A
- provide inital entry to the web
17
Q
e-tailer
A
- physical product directly to consumers
18
Q
content provider
A
- digital content
19
Q
transaction broker
A
- processing online sales
20
Q
community provider
A
- online “meeting” place
21
Q
reveune models
A
- describe how the frim will earn reveune, generate profits and produce a superior return on investment
22
Q
what are the models
A
- advertising, sales, subscription, free/fremiumm, transactionn fee, affilaite
23
Q
how has e-commerce transformed marketing
A
- internet provides new ways to idenitfy and communicate with customers at lower cost
24
Q
long tail amrketing
A
profitability marketing goods to small audiences
25
behavioural targeting
- tracking online behaviour of indivduals
- on indivduals webistes/apps and across advertising networks
26
programmatic ad buying (or advertsing)
- the automated and selling of digital advertsing space
27
native advertising
- content and advertising are in close proximity or are intergrated together
28
what are the social commerce features
1. newsfeed
2. timelines
3. social sign-on
4. collaborative shopping
5. network notifcation
6. social search
29
newsfeed
a stream of notifactions from friends and advertisers that social users find on their home pages
30
define timelines
a stream of photos and events in the past that create a personal history for, users one that can be shared with friends
31
social sign-on
allows webistes to recive valuable social profile information and use it their own marketing efforts
32
collaborative shopping
consumers share their shopping experiences with one another by viewing products chatting or texting
33
network notifaction
consumers can share their approval of products services or content or share their geolocation
34
social search
consumers can ask their friends for advice or purchase of products services and content
35
summary of electronic data interchange (EDI)
computer to computer exchange of standards transactions such as invoices, purchases orders
- major industries have edi standards (define sturcture and information fields of electronic documents
- allow them to link a wier varirty of frims
- enable sharing a wide range of information
36
private industrial networks
- private exchange
- large firms using a secure webiste to link to suppliers and partners
37
network marketplace/ online marketplace/ e-hubs
- singles digital marketplace for many buyers and sellers
- indsuty owned or operate as indepedent intermediaters between buyers and sellers
- focus on direct or indirect goods
- vertical or horizontal
38
m-commerce
- fastest growing form of e-commerce
main areas of growth
- mass marketing retailing
- sales of digital content
- in app sales to mobile devices
39
location based services and applications:
(where friends are)
geosocial services
40
location based services (what shops are nearby)
geoadvertising
41
location-based services (price of house you are passing by)
geo-information services
42
other mobile commerce services
finical mangement apps
- banks, credit card companies
mobile advertsing market
- google and facebooks are largest markets
- ads embedded in games and apps
- retail m-commerce webistes and apps
43
3 types of app payment systems
near field communcation (NFC)
- apple pay, google pay,
QR code
- starbucks, walmart
peer-to-peer(P2P)
- Paypal
44
e-commerce issues
1. developing clear understanding of business objectives
2. knowing how to choose the right technology to achieve those objectives
45
what are the phases of e-commerce presence timelines
phase 1: planning
phase 2: website devlopment
phase 3: web implementation
phase 4: social media plan
phase 5: social media implementation
phase 6: mobile plan
46
phase 1 planning (activity + milestone)
activity: envision web presence: determine personnel
milestone: web mission statement
47
phase 2: website development (activity + milestone)
activity: aqcuire content: develop a site design: arrange for hosting the site
milestone: webiste plan
48
phase 3: web implementation (acitivty + milestone)
activity: develop keywords and metatags: focus on search engine optimization: identify potential sponsors
49
phase 4: social media plan (activity + milestones)
activity: identify appropraite social platforms and contact for your products and services
mile stones: a social media plan
50
phase 5: social media implementation (activity + milestone)
activity: devlop facebook/instagramm twitter and a pinterest presence
milestone: functioning social media presence
51
Phase 6: mobile plan (activty + milestone)
activity: devlop a mobile plan: consider option for posting your webiste to smartphone
milestone: a mobile media plan
