Familiarity Principle Flashcards
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.[1]
1
Q
Familiarity Principle / Mere-exposure effect
A
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.[1] In studies of interpersonal attraction, the more often someone sees a person, the more pleasing and likeable they find that person.
2
Q
Mere exposure effect
A
The tendency to express undue liking for things merely because of familiarity with them.
