Fairtrade coffee Flashcards
What do Fairtrade aim for?
Achieving better trading conditions and promote sustainability
How do buyers traditionally push prices of goods down?
Suppliers have little say in the market and are extremely reliant on selling goods
What are the Fairtrade Standards?
Set social, economic and environmental standards for companies, farmers and workers
What is the Fairtrade Premium?
Give enough money to invest in business or community projects of the selling community’s choice
What draw backs does its increased price have?
Lots of the extra money is lost in cuts taken by certifiers, also often unbought as they’re much more expensive
How does Fairtrade help coffee growers?
Set up cooperatives so communities can negitoate price better
How much larger is Fairtarde coffee supply than demand?
Only 20% of global Fairtrade coffee is sold at the Fairtrade Minimum price
What is the problem with Fairtrade coffee not selling?
Farmers struggle to meet standards but still only sell for low price
How do Fairtrade favour larger plantations?
Give them better resources and machinery, meaning they can lower price production, so smaller plantations struggle to access the market
What percentage of the money from a cup of coffee sold in a cafe do the growers receive?
1-3%
Give an example of how coffee growers are heavily reliant on the weather
2014 Brazilian drought rose coffee prices
How much does the coffee bean borer (beetle) cost Brazil annually?
$300 million