Factors Influencing a Sociologist’s Choice of Research Topic Flashcards
Primary data adv and disadvantages
advantages
- complete control over how data is collected
- greater control on the validity, reliability, representatives of data
disadvantages
- time consuming to design, construct and carry out
- expensive
- difficult to gain access to target groups
- respondents might refuse to participate
Secondary data adv and disadvantages
advantages
1.saves time, money and effort
2.it may be the only available source e.g studying
suicide
3.useful for historical and comparative purposes
disadvantages
1. it is not produced with the needs of sociologists in
mind
2.official definitions of poverty, class or ethnicity may be different from sociological definitions
3.sources such as personal documents, can be
unreliable
Quantitative data adv and disadvantages
advantages
1.abillity to express relationships statistically can be
useful if the researcher does not need to explore the
reasons for behavior
2. easy to compare numbers
3. comparisons and correlations can test whether a
hypothesis is true or false
4. reliable
5. easier to remain objective
disadvantages (lacks validity)
- quantification often involves placing respondents in an artificial setting thus it is impossible to capture “normal” or “real” responses
- asks a narrow range of info “who, what, when and where” of peoples behavior
- it is surface level and superficial because it lacks depth
Qualitative data adv and disadv
advantages
1. captures complex reasons for behavior
2. greater freedom to study people in their normal
setting e.g observation
3. shows how people really behave and what they
really believe (valid)
disadvantages
1. ability to generalise and show representativeness
is limited
2. difficult to compare with previous works
3. difficult to repeat (unreliable)
official statistics adv and disadvantages
advantages
1. may be the only source of data available about a particular study e.g suicide
2. data that may be costly and time consuming is readily available
3. representative
4. have a high level of accuracy e.g statistics on
number of divorces can be seen as (hard evidence)
disadvantages
- lacks validity (dont reveal real or true reasons)
- not all info is available to those collecting e.g crime statistics do not show unreported crimes dark “figure of crime “
personal documents adv and disadv
advantages
1. give the researcher access to expensive data
2. provide data on things the researcher might not be
able to find on their own e.g historical diaries
3. can be used to compare and contrast e.g how people lived in the past and how people live today
4. give qualitative data of great depth and detail (e.g Ann franks diaries on life hiding from Nazis in Amsterdam)
disadvantages
- not always easy to find
- paper documents can be fake researcher has to know if its an original or copy that has been altered
- the validity can be questioned, did the author have first hand experience or they heared info from someone else
- unreliable
- unrepresentative
questionnaires adv and disadv
adavantages
- .High in reliability.
- .No requirement for highly trained/skilled interviewers.
- Cost and time efficient compared with other methods.
disadvantages
- low response rate
- nothing researcher can do if respondents dont answer certain questions
- its structure makes it difficult to examine complex issues and opinions
- researcher has to decide what is and what isnt significant no time to change later
structured Interviews adv and disadv
advantages
- response rate is 100%
- researcher can explain terms not understood 3.Overcomes problems with illiteracy
disadvantages
1. involve assumptions about peoples behavior
2. can contained biased questions
the interviewer effect (respondents might try to help the interviewer by providing answers determined to please)
3. researcher effect (aggressive interviewers and status considerations a female may find it embarrassing to answer certain questions truthfully because of the researcher is male, vice versa)
lab experiments advantages and disadvantages
advantages
- easier to replicate
- control over both the research conditions and variables being tested
- can create valid statements about behavior based on cause and effect relationships
disadvantages
1. difficult to control all possible variables e.g
Hawthorne effect may create an independent variable
field Experiments adv and disadv
advantages
1. can manipulate situations in the real world to understand underlying reasons for behavior
disadvantages
1. not easy tp replicate
unstructured Interviews adv and disadv
advantages
- the researchers limited input means the data reflects the interests of the respondents
- allowing respondents to talk freely avoids the problem of the researcher pre-judging what makes important or irrelevant data
- allows sensitive issues to be explored in depth
disadvantages
- requires skill
- researcher must avoid temptation to influence, encourage and interrupt
- researcher has little control of direction of the interview
- reliability is low
- interviewer effect
semi-structured interviews adv and disadv
advantages
- no specific questions prepared there is less risk of the researcher deciding what will be discussed
- possible to pick up ideas and info that may not have occurred to researcher before hand or what they had no previous knowledge
- researcher can find out what respondents really mean, think or believe
- high in validity
disadvantages
- demands good interviewer skills
- time consuming (conducting and analysing results and concluding)
- lack standardisation (not all the same questions will be asked) this will make analysing and generalising data more difficult
group interviews adv and disadvatages
advantages
1. researchers control the pace and extent of the
discussion
2. ask questions, stop or change the focus of discussion
3.creates a situation that reflects how people naturally share and discuss ideas
disadvantages
- researcher must control the behavior of the group to allow people to speak freely while also maintaining the focus of the research
- problems with representativeness
- a type of interview effect called groupthink effect
overt participant observations adv and disadv
advantages
1. recording data is easy because the group knows they are being studied
2. researcher can ask questions, take notes and observe openly
3. high in validity (the researcher has the ability to ask questions and experience day to day lives of respondents)
4. less risk of involvement in unethical, criminal,
dangerous or destructive behaviors for example
researcher can pull back from risk without raising
suspicion
disadvantages
- if group refuses to be studied then research cannot be carried out
- requires time, effort and money
- hawthrone effect
covert participant observation adv and disadv
advantages
- only way to study people who would not normally allow themselves to be studied
- avoids observer effect
- ability to experience things on the pov of those involved
- better understanding of respondents meanings and understandings
disadvantages
- getting in is difficult (researcher may need to be invited in, or fulfill entry requirements, the characteristics of the researcher must match those being observed e.g a man cannot covertly participate in a group of nuns)
- staying in (once inside researcher might not have access to all areas)
- researcher has to quickly learn culture and dynamics of a group
- the researcher might have to choose btwn participation and observation e.g criminal activity
- the researcher might go native and join the group