Factors affecting voting Flashcards
Media
Many types, can influence by being bias or misleading to prove pofv (isolated SM anyone can post anything so false information can influence and newspapers may be bias but have to use real facts)
Media k
Over half of 18-24 year olds voted Labour, younger people use social media mainly and Labour have more Instagram followers than conservatives so won social media battle.
Media bal k
January 2021 just 2% of Instagram users were 65 or over
Media bal
Older People rarely use social media as they may struggle with technology which can put them off it
Media eval
Significant
Age
Old and Young vote very differently. Brought up differently and as you get older your priorities change influencing your decision making.
Age k Tory
25% of under 40s voted Conservative in 2019 but they won the election
Age boost
Older an younger people also vote very different in the EU Referendum as younger people may have felt more connected to the EU and it’s citezens through greater use of social media than older people.
Age boost k
37% of people under 50 voted to leave the EU in 2016 but most British people voted leave.
Eval age
Significant most
Social Class
A/B made up of wealthier people who more likely to vote for right wing parties who tax less to keep hold of money and D/E more likely to vote left wing so higher tax and more money from rich spent on public services like NHS to help improve poor people’s lives.
Social Class k Lab
2017 Election-47% of d/e people voted Labour but far less than that percentage voted for Labour overall
Social Class balance
2019 election gap between social class voting significantly reduced as people as Brexit major issue at election with sky news often calling it the Brexit Election and many lower class worried about losing low skilled jobs to emigrants which Brexit would significantly reduce they believed.
Social class bla k elec
42% of abc1 and 42% of c2de voted Tory in 2019
Eval class
significant
Age bonus k
SNP a left of centre wing party won 2021 Scottish election and conservatives won 2019 election right of centre and in Scotland 16 year olds can vote but U.K. only over 18s suggesting young vote more left
Media bonus newspaper
Newspapers in U.K. are bias and can be misleading as they try to persuade you to believe and vote in a certain way.
Media bonus k
Over 50% of people survey on you gov in 2017 believed the Daily Mail was right wing and tortes won that election as biggest party
Soc class sco
Scotland also vote differently based on social class
Soc class bonus
In 2017 the SNP replaced Labour for the first time as the most popular party amongst D/E voters in Scotland
Media super bonus k
National newspaper set up pro independence (after referendum loss) and has lead to many polls on yougov being pro independence over 50%
Soc super bonus k
while the poorer C2DE category was almost two-thirds in favour of quitting EU
Age super bonus k
Fear of impact on pensions
.2/3 of over 70s voted no in 2014
