Factors affecting food choice Flashcards
3 types of factors
Personal factors
economic factors
social factors
personal factors
Age
Likes and dislikes
Lifestyle
Occupation
social factors
As consumers we are influenced by those around us, therefore we may tend to purchase what our friends or family purchase.
Economic Factors
The amount of money we have influences our purchases.
really expensive food really cheap food
Religious factors
can have a major influence on what foods we buy.
For example, Muslims will not eat meat such as beef or lamb that has not been slaughtered by the halal method, while those of the Jewish religion will only eat foods that are Kosher.
Ethical and environmental factors
An ethical consumer will care deeply about where their food comes from and the welfare of the animals and people involved in making that food.
Organic produce
Fairtrade produce
Local produce
Health issues that affect food choice
Consumers who want to follow a healthy balanced diet and reduce their risk of dietary related disorders,
Marketing strategies
Special offers
Loyalty cards
Price checking
Own brand products
explain the store layout
essenshial itams at the back
expensive products are eye level
flower at the door good smell
sweets at the tills
