Factors Affecting EWT Flashcards
What are the two factors that affect EWT?
Misleading information and anxiety
What are the two types of misleading information?
Leading questions and post event discussion
What are leading questions?
Questions that increase the likelihood that an individual’s schemes will influence them to give a desired answer
What is post event discussion?
It concerns misleading information being added to a memory after the event has occurred, with research indicating that false memories can be stimulated by misleading post event experiences
Who researched leading questions?
Loftus and Palmer
What was the aim and method of Loftus and Palmers experiment into leading questions?
To investigate the extent to which participants estimates of speed of cars involved in accidents witnessed on video could be influenced by misleading questions. They showed 45 university students a film of a road accident involving a number of cars. After seeing the film participants were asked a key question ‘how fast were the cars going when they …… into each other? The verbs changed in each condition. They were contacted, hit, collided, bumped and smashed
What were the findings and conclusion of Loftus and Palmers study into leading questions?
Those who were asked the smashed questions thought that the cars were found faster than those who were asked the other questions. Contacted 32mph, hit 34mph, bumped 38mph, collided 39mph and smashed 41mph. This shows that leading questions can have a negative effect on the accuracy of EWT
Who investigated post event information?
Loftus and Palmer
What was the method of Loftus and Palmers study on post event information?
150 students watched a video of a car crash. 50 were asked the key question with the word smashed, 50 with the word hit and 50 weren’t asked at all. A week later they were asked did you see any broken glass, even though there wasn’t any
What were the findings and conclusion of Loftus and Palmers study on post event information?
Those in the smashed condition were more likely to report seeing broken glass. This shows that post event information can also affect the accuracy of EWT
What can you use to evaluate Loftus and Palmers studies?
Strengths and limitations of a lab experiment and sample problems
Who conducted the second study onto the effect of post event information?
Loftus and Pickrell
What was the aim and method of Loftus and Pickrells study onto post event information?
To investigate whether false memories could be created through the use of post event information. 120 students who had visited Disneyland in childhood were divided into 4 groups.
- Read a fake Disneyland advert featuring no cartoon characters
- Read the fake advert featuring no cartoon characters but were exposed to a cardboard figure of bugs bunny in the interview room
- Read the fake Disneyland advert featuring bugs bunny
- Read the fake Disneyland advert featuring bugs bunny and saw the cartoon cut out of bugs bunny
What were the findings and conclusion of Loftus and Pickrells study?
30% of participants in group 3 and 40% of participants in group 4 remembered seeing bugs bunny when visiting Disneyland. This shows that through the use of post event information, false memories can be created affecting the accuracy of EWT
What are two strengths of Loftus and Pickrells study?
It can be considered as more superior than Loftus’ car crash study because it uses memory of a real life event therefore increasing the generalisability of the findings. There are also practical application in that advertisers using nostalgic images to manufacture false positive memories of their products